If you’re struggling to hire and retain awesome candidates, do yourself a favor and look at the type of candidates you attract. Do they have a multitude of skillsets? Come from varying backgrounds? Or are they all similar? When all of your employees are clones of one another, it can be hard to create a... More »How to Turn Diversity into a Hiring Cornerstone [Infographic]
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You’ve written a great blog post for your brand and now would like to get the word out to a large audience. With so much information being published online, you might be puzzled as to what the most effective strategies are to promote it. There are some key things you can do to ensure your... More »Blog Promotion Tips for Personal Brands
Social Media: When we see those two words together, it represents a revolution in the communications landscape. Over the past several years we’ve been creating communities, building relationships, and providing transparency and brand trust while serving and connecting customers more quickly. But have you thought about leveraging it – particularly Facebook – to empower your... More »Combining Customer Support And Facebook to Maximize Your Leads
Positive Business Intent is one of the most important assets a seller can leverage throughout the sales process. The point was driven home when, after announcing a career change, a client said to me, “With your departure, we’ll have to reevaluate our relationship with your company.” The client went on to say that my approach of... More »Four Ways to Build Positive Business Intent
30,000 ft view image courtesy of Erin Do you really know who your customers are? Do you take a 30,000-foot view or a more granular, zoomed-in view in understanding and describing them? I did several workshops this week on personas and journey mapping. The two are intimately intermingled, and that’s an important point to remember.... More »Do You Know Who Your Customers Are?
INCREASING WEBSITE TRAFFIC AND CREATING MORE LEADS There are still many questions being asked by business owners about how to use Google+ effectively. Can you use it to increase your website traffic? How do you leverage G+ with your other social media platforms for maximum exposure? Can Google+ be used to attract and even convert... More »Using Google+ To Grow Your Business
I was oddly amused and somewhat saddened observing a situation from the sidelines recently. I wish it were an isolated situation, but it’s far too familiar — I think you’ll recognize it. A customer has a problem. It’s not one of those hairy big problems that we darken the sky with airplanes, sending experts, corporate... More »Just Solve The Damn Problem!
Did you know that in 2012, corporations donated over $18 billion to nonprofits? (Source: Giving USA’s 2012 Annual Report on Philanthropy for 2011). Has your organization looked into the many different forms of corporate giving? Although specifics vary for every company, here are four of the most popular types of corporate giving programs: 1. Community Grants Through community grant... More »Four Types of Corporate Giving Programs
As with any marketing initiative, it is important to measure your results. The focus is generally on calculating Return on Investment (ROI) for the spend incurred, but there are other important metrics that are critical to your success. Even if your current campaign is profitable and you are happy with the result, there is always... More »6 Must-Measure Metrics To Evaluate The Success Of Your PPC Campaigns
By late August, Google will retire their regular PLA campaign type and switch all product listing ads users to Shopping campaigns. Beta launched in October 2013 and fully rolled out in February, Shopping campaigns have a number of unique features that make them particularly attractive to e-tailers: The ability to browse inventory within the AdWords... More »Goodbye Google AdWords Regular Campaign Type, Hello Shopping Campaigns
For many B2B marketers, 2013 should have been a watershed moment. It wasn’t. Will it be different this year? Marketers now have vast pools of data to prove their efficacy, new tools that allow them to be compelling at an inexpensive price and, perhaps most importantly, the chance to regularly connect on an intimate basis... More »B2B Marketing to the C-Suite: Why Are We Doing it Wrong?
A little while back, I wrote about my concerns with the Facebook Messenger app, and the Permissions it needed demanded to function. It was these Permissions that saw me uninstall Messenger and ultimately close down my Facebook profile. I’ve since activated a very stripped down Facebook profile, where I share a lot less than before... More »Facebook For Android and Why Zuckerberg Now Owns Your Ass
Picture it: you’re a small business owner and you hire a new salesperson to promote your products and services. You give the salesperson a year to help build brand awareness and drive sales. One year goes by, and you call your salesperson into a meeting. He tells you that he’s generated zero leads and $0... More »Content Catastrophe! Why Won’t My Website Convert Leads?
Brand value is based upon the sum of all its parts. Those parts are: a brand name, its marketing, the relationship the brand has with its target base, its intent and its history. Additionally, to a large degree brand value or brand equity is based on its level of endurance. A brand’s stamina and staying... More »Flexing Creative: Increase Brand Value
A social media question I often hear from small business owners is, “What should I pin on Pinterest?” Last week, while attending a tech event for women, I heard this question from one particular business owner who owns a shop that sells window blinds. The business value of Pinterest didn’t seem clear for this particular... More »How to Decide What to Pin on Pinterest