You work hard for months and months on a webinar. You get people to register and your analytics show that a large percentage of people who attended actually stayed for the whole presentation. You and your team could not be happier with how things went. But now what? From the perspective of your attendees, assuming... More »Five Tips Friday: On Closing the Loop
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Public relations can be expensive. Just think about what goes into writing a press release: you probably need a paid employee whose job it is to write one. Then, for more than your website visitors to read it, you have to pay a PR wire service. To directly send the pitch to journalists, you probably... More »4 Free PR Tools For Your Small Business Toolkit
Have you ever wanted to reach out to someone that is already in your LinkedIn contact list, but when you went to their profile their contact information was nowhere to be found? Or, perhaps worse… out of date? You may not be able to fix the profiles of others, but you can take the time... More »7 Steps To Spring Clean Your LinkedIn Profile
When social media started raising its head as a business marketing tool, there were just a handful of social networks. Facebook, Twitter and LinkedIn were the main protagonists. Today we have a plethora of social networks and visual networks such as Instagram, Pinterest and Vine to distract us amongst thousands. With over 1.3 billion users... More »10 Tips To Double Your Facebook Likes (Infographic)
Social Media is a really popular career option these days, as businesses realize the importance of having a strong presence online and communicating with their customers. But, as with any role, there are always people who proclaim to be “gurus”, “ninjas”, “wizards” or any other cringe-worthy job title, when in reality they’re anything but! When recruiting for... More »10 Signs Your Social Media Candidate Isn’t Right For Your Vacancy
When Kuno Creative hired me, I officially became the sole member of the agency’s Content Department. Over the past two years, that department has grown to include more than a handful of in-house creative members with the certainty of a few more over the coming months. Yes, we are hiring—aggressively. As the need for quality... More »5 Qualities to Look for in Your Next Content Hire
Today every social network wants its users to be on the platform as long as possible. While Facebook is making its News Feed more intelligent, Twitter has been molding itself into a social network from a mere micro blogging tool. The recent profile roll-out and other design experiments make it clear that Twitter wants to... More »Twitter Rolls Out Real-Time Interactive Notifications On The Web
We all know that the content writers are bringing their juice into social media nowadays, as people see Facebook, Twitter and other social media platforms as ridiculously fresh, upbeat, and contemporary. Both are competing to be the best in content delivery, making these social networking sites an area for socialization and easier product exchange, a... More »Use RSS Feed To Boost Your Website’s Traffic
Is your flight delayed? Are you bored or getting late for your official meets? Just click your laptop or iPad open and avail the unremitting WiFi services that we gladly offer. An amenity for the tourists, the services are accessible in certain airports entirely while in some it is restrained to specified waiting areas, airline... More »WiFi in Airports
Does your to-do list get longer and longer every day? For growing companies, the hiring and recruiting tasks that are essential to finding the right talent seem like a never-ending list of to-dos. That’s why we’re always on the lookout for helpful tips and new ideas to increase productivity and empower you to get those... More »The Ultimate HR Productivity Hacks
You spend a lot of time researching, planning, and creating all kinds of content online. But if you’re like a lot of brands, you probably don’t spend as much time as you’d like facilitating the spread of that content online – really maximizing its reach. It’s a common challenge. Everyone is busy. We push brochureware,... More »A Sustainable Process for Optimized Content Marketing and Brand Publishing
Do you have an appointment- or reservation-based business? If you’re still making appointments for your clients and customers by phone, by hand or from an appointment book, that’s okay. Companies have been doing this for decades, and it seems to work well enough. But what if you could save your office administrator time, while boosting... More »Mobile App Reservations Made Easy
We recently did a study on what life is like without using the HubSpot software versus what it’s like using it, I like to refer to it as the 7-7 study. We looked at 7 of our clients who used HubSpot and compared them to 7 clients who did not in terms of traffic and... More »Inbound Marketing With HubSpot Vs. Without [Awesome New Infographic]
Pressure on women to look a certain way has often been blamed on outside media sources that flaunt unrealistic body image and appearances. But what if the pressure to obtain perfection struck a little closer to home? A new study from researchers in both the United States and the United Kingdom found that the more... More »Can Facebook Make Women Feel Bad About Their Bodies?
Forget the funnel. Take that outmoded sales model and hide it in the back of the drawer. These days, marketing to consumers is a fundamentally different process. A recent webinar, Marketing Performance Accountability – evolving from campaign to customer-centric perspectives, sheds light on a new paradigm that forward thinking marketers are adopting. Customers have changed,... More »Are You Marketing Like It’s 1999?