You know who’s really good at marketing? Fashion people. I recently attended the Free Style Conference (organized by awesome NYC event organizers Pavan Bahl and Andrew Young). I expected nothing but skinny models, overly dressed hipsters, and wanna-be bourgeoisie fashion people who would laugh at people like me who shop not at the latest trendy... More »3 Marketing Skills You Need to Develop RIGHT Now
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Do not touch! You break, you buy. I’m sure everyone has seen signs like this, especially in retail stores. So many times, in fact, that we no longer really need to see them. We often assume these rules apply in most places. Why do many retailers feel the customers don’t need to touch anything? Maybe... More »How One Microinteraction Spells Merchandising Genius
Pinterest is a huge driver of e-commerce. Despite being much smaller than Facebook or Twitter at 25 million users, it accounts for more than 23% of all social media-driven sales. More than 47% of online consumers in the U.S. have made a purchase based on Pinterest recommendations, and the average order placed by users of... More »8 Ways To Get More Pinterest Followers
There is no denying that a blog is a highly effective tool for successfully promoting yourself. While once used by everyday people to share their thoughts and opinions, a blog has now become one of the most powerful marketing tools an author or speaker can use. Photo Credit: Sean MacEntee Whether you have set up... More »Promoting Your Blog: How Much Should You Set Aside in Your Budget?
We get the question time and time again, “What is a good bounce rate?” Sigh, the bounce rate. It’s the one piece of data from Google Analytics that still causes a lot of confusion. If you don’t know, the very simplified definition of a bounce rate is the percentage of visitors that arrive on a... More »Why Bounce Rate Isn’t The End All
In the past few weeks the world has been bombarded with striking images of Russian troops marching into land owned by the Ukraine. Although these maneuvers were accompanied by a “vote” and Russia proclaimed the people of Crimea wanted them there, most of the world viewed this activity for what it was, an invasion and... More »Is Marketing Trying to Annex the Organization?!
Just like a magician, the number of tricks you have under your sleeves does not really mean applause and a good performance rating from your audience, same with writing. :( The key to earning the best reception is in considering your target audience’s current interests and how many actually want the contents that you have.... More »How to Create Blog Posts that Attract Attention
Very few buzzwords stimulate the strong feelings and controversy associated with growth hacking. Every company needs sustainable growth to be successful. The idea that you can “hack” growth is alluring to some and offensive to others. Growth hacking sounds a lot like “overnight success” to people working diligently to grow their company. They know that... More »Growth Hacking – Sustainable Strategy or Marketing Hype?
The response to our 10 rules that every business needs to know before posting on Facebook article was so overwhelming positive, we had to create one for twitter. 1. Engage your followers A great way to engage your followers is to use questions, facts, and figures. This increases the chances that they interact with you and... More »The 10 Rules That Every Business Needs To Know Before Posting On Twitter
I will state now, I am not claiming to be an expert on habits, however – I wanted to share some thoughts on how gamification can help with habit building. There are several habit or behaviour models out there. My two favourites are Nir Eyal’s Hook model and BJ Fogg’s Behaviour Model. For the sake... More »Gamification and Habits
I’ve been encountering a super bad four letter word lately, spoken by both my clients and myself. The word ain’t s*** or f*** or even crap-tastic. No. The word is safe. And it’s as bad as any of the words I just listed. When I think of safe, I think of sleepiness and hugs and... More »Reject the Safe Route and Put Your Biz Out There
If you are in the business of selling and repairing cars, not using social media outlets to their full extent is equivalent to giving up a large amount of revenue on purpose. Sound like an extreme statement? I understand that every social media guru everywhere tries to convince every single type of business that they... More »Social Media and the Auto Industry
Consider the following facts: The average tenure of CEO’s is reducing (more specifically for fortune 500 companies). The percentage of CEO’s being asked to step down for performance reasons is steadily increasing. Both these statistics point to one thing – many leaders are unable to fulfill their potential and are failing. So, why do leaders... More »Why Do Leaders Fail
The Traditional Take On Change So much has been written on change – particularly organisational change. It occurs to me that this material is mostly written by folks sitting in the stands, observing the game of change being played out on the court by others, and interpreting what they see through their preferred lens –... More »What Are The Two Challenges At The Heart Of Change?
“It’s not like astronauts are braver than other people; we’re just meticulously prepared.” - Astronaut Chris Hadfield, Canadian astronaut and commander of the International space station Surprisingly, entrepreneurs may learn profound lessons from astronauts. Astronauts are trained to be expert pilots, but it is their tremendous courage, ability to perform while living on the edge,... More »What Entrepreneurs Can Learn From Astronauts?