Social media and email are two of the most important weapons in your marketing arsenal. Picking one out of them is not an option for any smart marketer, and both are important part of the marketing mix. Both when working as a separate entity can serve a limited purpose, but, when combined together create a... More »Integrate Email and Social Media Marketing in Five Easy Steps
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The technology products that you purchase are worthless…unless you adopt them. Last month, I wrote about this concept, framed by the assertion that users must actually adopt a product in order to realize its true value. This month, I want to look at the other side of this problem, specifically from a cloud computing perspective.... More »The New Cloud Adoption Playbook Methodology
…And Take Your Fan Base With You. Now that Facebook has gone to a full Goodfellas-style business model with regard to brand pages, it seems all but impossible to reach your own audience now without shelling out more money to the network for unproven results. Add this to the other uncertainties around promoting your page to... More »8 Steps To Break Free of the Facebook Charge Machine
The time has come. You do social media… You have some thousands of fans on Facebook and Twitter already. But to effectively scale your efforts you need a social media budget. You have the ideas and a realistic strategy. Now you need a budget for advertising and for purchasing some tools that are going to... More »5 Simple Steps to a Social Media Budget That Will Win Your Boss Over
The job market seems much better lately, and more and more offers are being extended to applicants. Some move into the new positions from other jobs, and others from being in transition. In both cases, those job seekers miss out if they don’t take a holistic approach to specific evaluation of the new opportunity. Often,... More »Considerations Before Accepting That Coveted New Job
When it comes to CVs, there’s one element that’s guaranteed to get people talking – your personal profile. Usually located at the very top of your CV, your personal profile might only be a few sentences long – but it’s extremely important for a couple of reasons. Firstly, it’s your chance to set the rest... More »Personal Profiles On CVs: Top 5 Dos & Don’ts
It’s no secret that nonprofits depend on volunteers to raise funds, put on events and help operate critical infrastructure. They are the lifeblood of many nonprofits, large and small. In today’s digital age, it’s not uncommon to recruit the help of volunteers for graphic design, web design, digital marketing and other technology needs. While that... More »The Nonprofit’s Guide To Working With Technical Volunteers
“Help, we’re getting so many leads from our website!” You are one of the fortunate companies that gets several leads and business opportunities from your website each day. You aren’t equipped to handle the volume of leads that you’re getting from your website, so how do you follow up and still have time in your... More »Is Marketing Automation A Good Fit For Web Lead Follow Up?
It’s the dream of every blogger to write a post that gets picked up by social media and goes around the Internet like a fast-moving fire. We see these viral topics all the time. It might be a video of a baby laughing or an article about a mom creating storybook photos. Trying to break... More »5 Steps to Writing a Blog Post that Goes Viral
As an entrepreneur, many small business owners are hungry for business and they will go to extreme lengths to make a sale. They’ll bend over backwards believing that all customers are good customers and a sale will bring in cash to their business. However, in my last post, I’ve briefly covered how not all customers... More »How to Find the Right Customers for Your Small Business
Photo: Flickr @Globalism Pictures Tis the season for marketing, social media, and lead generation conferences! Between the Marketo Marketing Nation Summit, the AdAge Digital Conference, and the Content2Conversion 2014, you’re most likely heading to one of these events in the future. Amidst all the travel preparations, efforts to coordinate meetings, and last minute graphic design,... More »Going to a Marketing Conference? Bring this Checklist
There are many typologies and taxonomies that may help us understand why certain people respond to specific situations the way they do. The dichotomy between introversion and extraversion is one of them. If you to want build a good rapport with your audience and get your message across, you need to understand your speaking/listening partners’... More »Dealing With Introverts and Extraverts
Recent investments, acquisitions, analyst reports and collaborations have accelerated the momentum for the Internet of Things. Large companies have issued predictions on the size of the market, released developer tools for future applications, but the question remains, what does the Internet of Things really look like – like in real life, not just in theory.... More »Will the U.K. Be the Internet of Things Champion?
Ever wish you could schedule your pay per click (PPC) ads early in the morning for a new promotion? Or maybe you’re rolling out a new feature for your product and want to launch a new ad with it? Worried about maintaining the top position? These are just some of the many things you can... More »Use Google Automation Tools to Make Your PPC Ads More Efficient
The use of colors in a given brand’s logo is a topic that is often discussed and debated with the impact those colors can have from a marketing and advertising perspective at the top of the priority list. A lot of thought goes into, or at least it should, the color or colors of a given brand’s... More »This Brand Is Tickled Pink, Literally