Last month we took a look at the new American Express EveryDay card which was introduced through a series of Oscar night ads that featured Tina Fey. Since then, the card has launched officially and is being promoted heavily through an integrated marketing campaign that includes TV spots, emails, social media and promotions. (We have... More »At-A-Glance: American Express EveryDay Getaway
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Is this photo from an Instagram user’s everyday life, or from the @Converse account? (The answer is at the end of this post). Instagram is the fastest growing social media network on the planet. For brands, the potential to get close to your targeted audience with inspiring visual content is there, but very few brands... More »Master Instagram Marketing: How to Rapidly Grow your Brand’s Audience
Disclaimer: I’m NOT a security expert; however, for the last month, I’ve been geeking out about the topic. Personally, the term “security” drums up the same level of excitement “social” did in 2006. As you may have seen in my post From Google to Gaga: The Top 9 Takeaways from SXSW 2014, the biggest breakthrough... More »Social Media Security is Not an Oxymoron
By now, you’re aware of the Facebook social media platform and the enormous benefits it can offer as part of your inbound marketing strategy. However, the company has recently released a new mobile format for its flagship feature, the Newsfeed. The look is more streamlined and clean, and gone are the annoying ads, graphics and... More »Tips on Facebook Paper and How to Use It For Your Business
This is a very common problem I see time and time again. I have been guilty of it many times before myself. So many talk about their features, widgets, services, products, specs, pricing or what they do when discussing what they sell. This is the wrong approach. In this blog post, I am going to... More »Want to Increase Your Sales Immediately? Sell the Outcome, Not the Objectives
The developments happening in retail are coming thick and fast, with the fashion sector a prime example. A transformation is happening within the supply chain, moving from multi-channel, via cross-channel, to omni-channel. It’s a major challenge for many retailers to continue developing their customer focus while ensuring a standardized brand experience across all possible sales... More »Fashion Retail is Changing – Are You Ready?
This week, Brandon sits down with Phil Smith, Mainstreethost’s Content Manager, to discuss how a business can build trust with their audience through content and blogging. Watch and learn how you can apply this to your content marketing efforts. Build trust through content and blogging by… Educating your audience Whether you’re writing page content or... More »4 Ways to Build Trust Through Content and Blogging
Facebook is shaking things up yet again – this time on the advertising front with its new structure to advertising campaigns. They’re making it easier to organize, optimize and measure your ads. Easier is good, but anytime you’re going to spend money advertising your business, you want to have a clear picture of how your... More »What You Need to Know About Facebook’s New Ad Structure
Landing page optimization is all about testing and tweaking – sometimes making huge changes and sometimes the smallest details. But what happens when you run out of optimization hypotheses? You go to the closest “landing page case studies” article and get inspired. But do you know why those variables actually had an effect on... More »5 Landing Page Case Studies: The How and Why
1. Engage by not self-promoting Emotional intelligence is essential when creating relevant and engaging social media content. The formula for social media marketing success must include showing your fans and followers that you genuinely care about them. Focus on starting and joining conversations, not advertising your services. Many people suggest the 80/20 rule: 80% of... More »10 Rules Every Business Must Know BEFORE Posting Any Social Media Content
I love seeing industries get disrupted. I believe that there are no longer any barriers of entry to any industry. If you combined better technology and a superior customer experience you can compete. Business is a competitive landscape and isn’t reserved for the weak or passive. For the past six years, I’ve studied Amazon, Apple,... More »These Two Companies Will Disrupt Their Industries With Customer Experience
As more and more industries eliminate paper documents and move to digital, email volume in businesses across Australia has grown exponentially. Along with the fundamental problems of storing, securing and optimising data, legal and regulatory requirements have become a necessary consideration for all Australian businesses. To further add to this confusion there is one more... More »What You Should Already Know About eDiscovery
I’ve written before about maximizing opportunities on your website to collect more data. But when it comes to collecting data, email marketers mustn’t forget that offline opportunities are just as worthwhile. After all, brick-and-mortar stores managed to learn valuable personal details about their customers long before the online boom. Here are three offline opportunities for... More »3 Offline Opportunities to Collect More Data
I’m getting into spring fever mode, for me that means organizing my desk and computer files. Being organized give me energy. If your desk and your computer files are messy and disorganized, it’ll sap your energy, reduce your productivity and waste your time on trying to find things. Furthermore, when your desk and your files... More »Need Energy? Organize Your Desk!
Which one of the 1000 messages that reached you today changed your life? Driving into Chicago to give a presentation last week, I was met with bumper to bumper traffic for over an hour and a half. Driving down the Eisenhower Expressway, I started to take in the landscape with each tap of the brakes.... More »Branding vs Banding