It’s tempting to create a mobile app for your business almost just for the sake of doing it and because “everybody has one.” It feels like one more thing you just “have” to do as a business, like having a Facebook and Twitter account, but, like social media, just doing it because you think you... More »Pitfalls to Avoid for a Successful Branded Mobile App
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eCommerce; Augmented Reality (AR); Virtual Reality (VR): Three rapidly evolving digital technologies that have long held the theoretical promise of delivering more convenient, enhanced and immersive shopping experiences to consumers. However, like many other aspects of business in the digital age, speculative theory is fast turning into tangible reality. eCommerce, AR and VR are here... More »How eCommerce, Augmented & Virtual Reality will Redefine the Retail Experience
For some time, we’ve considered providing a beginner’s guide to understanding Google Analytics as a way to help new analytics users get acquainted with the system. We’ll soon be releasing more advanced articles that cover how to use google analytics effectively in the future, but for now, we hope you enjoy this introduction! How Do... More »The Beginner’s Guide To Google Analytics: Finding Your Way Around
When it comes to search, deciding whether to dedicate resources to organic search efforts (SEO) or paid search efforts (PPC) is not easy. The right answer depends on a variety of factors including audience behavior, available budget, and your organization’s marketing goals. Often, the answer to the paid vs. search question isn’t either/or. It’s a... More »Paid vs. Organic: Which Traffic Source Is Better?
There’s a pervasive myth in the conversion optimization world: that it’s only about increasing the percentage of visitors that convert to customers. It’s true that we spend a lot of time looking at that rate and finding ways to improve it. By removing roadblocks and friction to conversions on your website, you’ll ultimately see your... More »3 Optimization Tips for Increasing Your Average Order Value
Companies of all sizes can greatly benefit from a search engine optimized (SEO) content strategy – specifically in the form of blogging. With 46% of people reading blogs more than once a day and a rapidly increasing global population of blog readers, content marketing efforts are more valuable than ever. We recommend small businesses determine... More »6 Reasons Your Company Should Be Blogging
To the uninitiated, the Google Display Network can be more than a little intimidating. Despite the vast potential of the GDN to expand AdWords advertisers’ reach, the costs and time management involved in running a GDN campaign put many people off, particularly small businesses with limited paid search budgets. For these reasons, Google launched its... More »Diving Deeper into Search Network with Display Select
So you’ve been offered a position at a company after months and months of job hunting – time to pop the champagne open, right?! Well, maybe. But, as exciting as receiving a job offer is, it’s really important to figure out if you really want the job, or you just want a job. Finding the... More »6 Questions To Ask Yourself Before Accepting A Job Offer
Defining and implementing marketing processes can be like a tug of war between management and marketers pulling in different directions. Management need to quickly understand the status of campaigns, know if they are running on time and to budget, and also be confident they are running as efficiently as possible. Marketers of course want the... More »5 Steps to Digitalize Your Marketing Processes
With all of the people that will be coming in and out of trade show displays at the show, it is important that you and the rest of the staff are wearing proper attire. You should not only look professional, but should also be comfortable; the more comfortable you are, the happier you will be.... More »How Exhibitors Should Prepare for the Trade Show
Futurists predict that technology will surpass human intelligence by the late 2030s. Whilst it’s impossible to forecast this with 100% accuracy in advance, we can already make a sensible judgment on how tomorrow’s highly sophisticated tech might affect our lives. Specifically though for digital marketers, who are already relying on algorithms and big data to... More »Will We Ever Be As Smart As The Web?
The press release has been a mainstay of public relations since its inception decades ago. And while it may seem a bit old-school to some, there’s a reason press releases have stood the test of time — they’re effective and produce results. From generating media coverage to positioning yourself as a thought leaders in your... More »How to Write a Press Release for Your Small Business
For those of you who haven’t heard of Wonobo till now, it is an Indian company which is aiming to bring street view technology to Indian consumers. This concept is similar to Google’s Street View but the Indian Government is not very keen on Google collecting data on Indian streets. On the other hand, Wonobo... More »Wonobo App – India’s Answer To Google’s Street View
Here at Grammar Chic, Inc., we routinely weigh in on the supreme importance of regular business blogging. Your blog is the cornerstone of your content marketing campaign, and we believe that blogging diligence is vital for positive online branding. Lest you think we’re just a bunch of blogging machines, however. We’ll be honest with you:... More »How to Avoid Getting Stuck on Your Next Blog Entry
In the modern age, many businesses now use cloud computing and servers to maintain highly-sensitive data that can include customers’ personal information. One virus can place the information of thousands of customers at risk. Every business needs to take preventative measures to ensure that a computer system is not exposed to a virus. Cybercafe is... More »Save Your Servers: Three Ways to Reduce the Threat of Viruses