What makes great marketing leaders so rare is the requirement that they blend art, science, and interpersonal leadership together. While other leaders can get by with only one or two of these, marketing requires all three. Marketing Leaders and Left, Right, and Whole Brain Leadership The five BRAVE questions are the five most important questions... More »The Essence of Great Marketing Leaders
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Social networks are by definition global. If you are hoping to expand your business into new international markets, social networks offer opportunities that didn’t exist before. The secret to success is regarding social networks as global channels. Even if you’re operating in a local market you still need to understand its international potential. Still, there... More »5 Tips to Win International Clients Through Social Media
Thinking about building a website or redoing a current one? These are the questions you MUST ask yourself before investing in a new site. The absolute worst thing you can do when redoing or building a new website is to invest your time and money without asking yourself the right questions. You’ll end up with... More »“I Need a New Website” Questionnaire
Is awesome content a lost art? No, but it is dying. It’s getting buried in a growing avalanche of limp, lackluster “content” that’s giving content marketing a bad name. (Sorry for being so indelicate.) Joe Pulizzi, Content Marketing Institute founder and kingpin, has repeatedly called attention to this phenomenon. Here, he unpacks it a bit.... More »How Adventurous Marketers Strike Content Gold
A few months ago we started working with a new client that relied almost exclusively on Facebook for traffic. Over the six months prior to their becoming a client, they’d spent about $500 per day on Facebook ads and used this spend to build up 350,000 likes to their Facebook page. Not too long after... More »Many People Never Imagined Facebook Would Do This. And It’s Not Over Yet
Over the last 20 years I have had the honor – and sometimes the frustration – of serving on more than a dozen different nonprofit boards. The good far outweighs the bad, but enough various situations have arisen that I felt compelled to share my favorite pet peeves on what not to do. As in... More »Confessions of a Nonprofit Board Member – 7 Dos and Don’ts
Thus far we have posted infographics explaining the rules every business needs to know before posting on Facebook and Twitter, and today we share our Pinterest infographic. The visual and “sharable” nature of Pinterest has led to it becoming one of the fastest-growing social media platforms of all time. This is big news for businesses,... More »The 10 Rules That Every Business Needs To Know Before Pinning On Pinterest
It might seem like the LAST thing you'd want to be doing online, but here's why giving away your best content and advice for FREE actually ends up generating more sales as a result! More »Why Giving Away Your Best Content FREE Sends Sales Skyrocketing!
Early in my prior business, I learned a valuable lesson about why it’s important to focus on results. This lesson cost me a deal in the short term and cost the client a ton of money in the process. My company was bidding on a government agency project. We told the buyer that we could... More »Why You Must Focus on Results Not Resources
While I usually end a blog post with a question, today I want to do a hand stance and begin with a question. Sure, everyone has their favorite social media network, and for different purposes. But, what: “If you could choose just one social media network, which would you choose? And, why?” I do not... More »Which Social Media Network is the One for You?
Your personal brand relies on many factors, but digital presence is probably the biggest. But sometimes, you can be so busy running a business that you simply don’t have time to handle the traditional aspects of personal branding (speaking engagements, for example). Content marketing is quickly becoming one of the biggest digital branding outlets, and... More »3 Ways Guest Blogging Can Boost Your Personal Brand
Make sure your team is not overlooking five easy things they can to do boost email marketing ROI. The Econsultancy email marketing industry census 2013 found that marketing isn’t all about strategic improvements with a payback over many months. Here are five ways to boost your email ROI now: 1. Personalization Generic emails create a... More »Quick Wins: 5 Easy Things Your Team Should Do to Boost Email ROI
Content is king. Bill Gates immortalised the saying back in 1996, but the old saying’s never been more relevant than in our current information age. With the veritable flood of high quality content and the growth of channels through which said content can be promoted, businesses are now able to reach a vast range of... More »6 Types of Content Financial Services Firms Can Use
GetFeedback Review – An easy way to create mobile-friendly surveys, with a simple to use interface that makes taking surveys a delight for customers As many businesses have learned, if the process of providing feedback isn’t easy for customers, many of them won’t provide it. Yet many businesses continue to send out lengthy boring surveys... More »GetFeedback Review – Easy Mobile-Ready Surveys
For every shopper that sings the merits of online shopping, there’s the customer that would rather spend money at local retail shops. But why? asks the online shopper. Don’t you like dragging items into a digital cart while wearing pajamas instead of, say, trying to wrangle a shopping cart through a brick-and-mortar store on a... More »7 Reasons Why Shopping in a Store Will Never Go Away