In my office, there is one thing that every one of my employees is clamoring to do: work from home. What once was a idealistic dream-job opportunity is now far more realistic, as effective mobile hardware and unified communications tools have become more affordable and available for even the smallest of businesses. Even long-held beliefs... More »Forming Your Telecommuting Plan of Attack
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The human resources and employment world has been abuzz with the latest labor news coming out of Washington. President Obama recently signed a presidential memorandum directing the Department of Labor to revamp its overtime regulations which would expand the number of salary-exempt employees that would qualify for overtime pay. The move comes as no surprise... More »Playing Politics with Overtime Pay
What is a Peer-Validated Community of Interest and Why Would You Want to Build Your Stature Within One?Business 2 Community - Wed, Apr 9, 2014 1:30 PM EDT
If you want to build your reputation and brand in social networks, there are two questions you need to answer: 1. Who are the influencers you should be paying attention to? And… 2. How should you be interacting with these influencers in order to build your stature? A new generation of social intelligence tools is... More »What is a Peer-Validated Community of Interest and Why Would You Want to Build Your Stature Within One?
Audience size and potential for engagement is key when it comes online marketing, that’s a constant in this business. The more eyeballs you get on your content, the more likely they are to consume it, and eventually convert from it. And when one is to consider the possible platforms for video content marketing that are... More »YouTube Vs. Vimeo, Which One Fits Your Video Marketing Needs?
Oftentimes, it’s a difficult task to convince management to step into a new marketing campaign. Content marketing may not be new to you, but it may still be a big buy-in for your boss. Mike Huber, our Director of Business Strategy, speaks directly to this issue in this video, and provides three main things to... More »How To Convince Management To Start Your Content Marketing Campaign [VIDEO]
Google introduces algorithmic changes in a bid to intensify and better the search engine results. They want to deliver the best to the searchers and so their focus is to make things easier for them. After Panda and Penguin updates Google introduced the Hummingbird which changed the rules of SEO content as quality content started... More »Five Tips to Craft Hummingbird Friendly Content
If I was to follow the social media posting rules I’ve read online, my daily to-do list would sound a little like this: Post on Twitter at least 10 times Update my blog Make five new LinkedIn connections Post one LinkedIn article Re-pin two photos from Pinterest Add five new pins to Pinterest Add two... More »Reputation Damage: The Hidden Price of Social Media Automation
Salesforce is an essential tool for any business looking to build B2B and B2C leads – and while the CRM itself is chock full of features, the platform also features an integration hub/marketplace called the AppExchange. On the AppExchange, users can choose from over 2,000 “apps” – or 3rd party applications/API’s – to integrate with... More »Top 5 Affordable Salesforce Integration Apps for SMBs
Actor Channing Tatum’s Twitter profile shows off the new format. Twitter’s new design – mirroring Facebook’s layout and emphasizing visuals – reinforces the importance of using multimedia elements in communications. However, the new layout offers more opportunity for brands than initially meets the eye. (See related: Coming soon from Twitter) Surfacing granular content (& winning... More »6 Keys to Using the New Twitter Design for PR
You work hard to add people, content, and tools to your private social community that provide value to your customers or members and keeps them coming back. However, that is only one half of an effective social community strategy. The best customer community strategies balance benefits to community members with leveraging the community to the... More »Six Strategies for Crowdsourcing Ideas in Your Online Customer Community
There is no denying it: mobile advertising is on the rise. Has your company taken notice or are you in the dark? In recent years, there has been a slow diminish in the spend made on desktop advertising dollars as organizations look towards the results mobile devices can drive. As an efficient source of information,... More »The Growth of Mobile Ads [Infographic]
When you think about redesigning your website, it’s likely that the first thing that jumps to your mind is design. However, there are several factors to consider when redesigning that far are more important than just aesthetics. Before you can start thinking about mockups, layouts, and content for your new site, you need to set... More »Determining Your Goals: Tips to Get You Started on a Website Redesign
Facebook and Twitter are the established players in social media but there are some new kids on the block which have them looking over their shoulders. Snapchat is an app which allows you to send photos and videos to your friends that they can only see for a maximum of ten seconds. A very simple... More »Looking at the New Social Media Platforms
More and more, employers are valuing a social media skill set when it comes to hiring new talent across their organization. In the current climate, it’s safe to say that social media in higher education programs is vital for those looking to pursue a career in marketing, sales, support, software engineering or community management. But... More »Help Teenagers Get Into College, Teach Social Media
Nowadays, it’s tough to keep up with the latest social media marketing trends. I feel out of the loop if I don’t check out Social Media Today or Mashable every single day. There’s always something new to learn—and since social media is evolving at such a fast pace, it can be difficult to keep social... More »Social Media Inventory Checklist: Are Your Social Marketing Efforts Outdated?