All business leaders face two fundamental demands. They must execute their current business activities well enough to win success in today’s competitive marketplace, while at the same time adapting their strategy to meet tomorrow’s competitive challenges. As Jack Welch, the former Chairman and CEO of GE, once said, “You’ve got to eat while you dream.... More »Why You Need Both Short-Term and Long-Term Marketing
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With the number of businesses online, it’s important to make yours stand out. Luckily, there are plenty of pay-per-click (PPC) tips and techniques available to make your business unique. Here’s what you need to know to best utilize PPC for your site. Going Google Choosing relevant PPC programs comes first, the top pick for a... More »Using PPC to Increase Your Online Business’ Visibility
Even at the current unemployment rate, companies are always looking for the best talent. When looking for employees, a company needs to make sure that the candidates are a good fit for not only the position they are being hired for, but to the company as a whole. According to the U.S. Department of Labor,... More »How to Attract the Best Talent
Peter Drucker, business genius, once said, “The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” That concept essentially defines marketing as early stage selling, but since Drucker’s time, many companies have divided marketing and selling into separate disciplines, rather than realizing that... More »Marketing and Selling: Two Sides of the Same Coin
The concepts of web designing are rapidly changing every day. Newer ideas, technologies, developer platforms, SDKs are coming up to help the designers and developers around the world. Responsive web designing is one of the most talked concepts ever! All of website owners, web developers and designers are becoming interested about this amazing designing concept.... More »10 Reasons Why Having Responsive Website Is a Great Investment? (Infographic)
Changes are happening in the IT industry with a speed that’s sometimes difficult to understand. Look at companies like BlackBerry or Nokia – one minute market leader, the next practically forgotten. It’s almost unthinkable that the power of innovation alone is plays such a role in these stories. Technology’s influence on all our lives is... More »The IT Service Provider’s Changing Landscape
No matter how hard you’re working to give your team a sense of direction, as in To Follow the Leader, Employees Need a Sense of Direction, or to help them cope with the realities of change, as in Two Truths and Four Ways of Driving Successful Change, it can be a little draining to see... More »Three Tips for Tenacity in the Face of Ongoing Change
There are lots of reasons why a content marketing strategy may fail — the wrong content, the wrong target audience, the content just wasn’t good enough, insufficient buy-in leading to insufficient resources, and more — but one of the sneaky and all too common reasons is a simple misunderstanding about the distinction between advertising and... More »Is Your Content Really Just Advertising?
Last year, Yahoo!’s Marissa Mayer drew some flak for putting an end to the company’s work-from-home policy. A week later, Best Buy followed suit. It should be noted that these two companies both onboarded new CEOs at the time, and both had been struggling for some time. Telecommuting, according to them, didn’t fit into their... More »5 Ways to Make Virtual Collaboration Work
It only takes one person to bring a companies message on a social platform to its knees. The word of social and the ease of distributing our content now means that the world is watching and whilst it is effortless to pour fire on someone, at the same time we now need to become a bit... More »When Content Marketing Goes Bad
Refresh, Recycle, Repurpose, Refinish, Recreate Finally some warm temperatures, April showers, baseball season opens again, food and wine festivals, and generally speaking, the joy of spring. In the world of business, Q1 is over. As the exhilaration of the New Year fades away, the reality of new challenges settles firmly on boardroom agendas. Just like... More »Spring Clean B2B Lead Generation in 5 Easy Steps
Internet marketing, social media and the integration of technology with daily life experiences have all altered the way that customers interact with brands. It’s no longer enough for businesses to just launch an ad campaign; marketing must have personality and relevance in order to entice customers and give them a reason to continue coming back... More »How Your Brand Plays a Role in Client Retention
Recently, we were asked by a long-term client to help them reposition their brand in the marketplace. 2014 is a milestone year for the firm as they introduce significant process innovations that will help redefine the way they—and the industry—do business. Leveraging this milestone with an eye to the future, rather than a look back,... More »Getting Back to Basics: Branding 101
Many of us grow up to believe that ‘getting in trouble’ is bad. If you’ve done something that upsets your friend, mum or teacher, that’s a bad thing. You’re punished and/or forced to say sorry, and that’s that. This may well be true when you’re five years old and have stolen a few cookies from... More »Here’s Why Messing Up is a Chance to Excel at Customer Service
Have you ever heard of Glassdoor.com before? Well, if you haven’t, let me explain. Glassdoor is a very useful website which helps job seekers to receive inside information about their target companies. If you are a potential job seeker or have an interview, looking at the comments of companies on Glassdoor will help you get... More »Do You Use Glassdoor For Your Job Search?