According to a 2013 Pew Research study, more and more Americans are taking advantage of the convenience of mobile banking. In fact, 35 percent of U.S. adults who own a cell phone report that they’ve used their mobile device for banking purposes. That’s up from just 18 percent in 2011. With this rise in mobile... More »8 Personal Finance Apps to Help You Stay on Budget
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Responsive design gives users a streamlined experience on all devices, from mobile to desktop to tablet. But how streamlined and responsive is the web development process itself? What is responsive design? Most developers know what responsive design is. But most websites don’t have it—and few clients ask for it by name. People do know they... More »Developer’s Spotlight on ‘Responsive Web Design’
The best way to get great at graphic design is to do something each and every day. Even if you only have ten to thirty minutes to devote to this activity on a daily basis, those small chunks of time will add up over the course of a few months. While there’s definitely value in... More »Graphic Design Tips: 10 Secrets To Become An Excellent Graphic Designer
If you haven’t read Malcom Gladwell’s book The Tipping Point, you are missing out on some amazing insights into what makes things go “viral.” In the book, Gladwell covers everything from crime reform in New York to Syphilis in Chicago all in an attempt to understand why some ideas hit the tipping point after which... More »Why Quizzes Went Viral: A lesson on the Tipping Point
Welcome back to another installment of “90 Seconds of Design with The Beard,” featuring me, Spencer P, Lead Graphic Designer at Synecore. One of the toughest challenges that comes along with designing or redesigning a website is the planning. In order to make sure your project runs smoothly from beginning to end, you’ll need to... More »6 Steps to Effective Web Design Planning
One of the most important areas for your prospective customers is the About Page. By optimizing this space on your website, you can generate engagement and establish a relationship with potential customers. You’re giving visitors a taste of your skills and credentials while telling potential customers what you can do for them. As easy as... More »5 Suggestions for an About Page that Converts
According to Nielsen, funny ads resonate better with audiences, so we’ve seen brands give it their best shot at creating laughable commercials and online videos, many of which have gone viral. One company in particular, however, has become synonymous with hilarity by releasing a steady stream of entertaining ads for both online and television audiences.... More »3 Campaigns from DirecTV that Have Helped the Brand Become Synonymous With Hilarity
Just as the 5 Love Languages have helped millions of couples improve their communication with each other, the 5 Languages of Appreciation in the Workplace is now drastically enhancing supervisors’ and colleagues’ ability to communicate authentic appreciation in the workplace. We know that traditional employee recognition programs aren’t effective in helping employees truly feel valued... More »Are There Generational Differences in Expressing Appreciation?
Content marketing is about effectively communicating what your business does, the services it provides and the products it makes, distributes or sells. To do this well requires more than a one off attempt at SEO practices. For content marketing to be at is best requires time and effort to build an audience. Below are some... More »How Consistent Content Marketing Builds Your Audience
‘Content Marketing’ as a phrase has seen huge growth in usage over the last few years, and can be defined as: “Creating and distributing valuable, relevant and consistent content to attract, engage and understand a target audience in order to gain business value.” As one would expect, there are crowd of champions who see content... More »The Trouble With Content Marketing
You’ve probably been hearing all the pundits talk about Big Data. I talk about it too. But is Big Data really changing your marketing? Probably not. Most of us are doing a crappy job with “small data,” and the reason has nothing to do with data. It has to do with us. Most of us... More »Is Big Data Changing Your Marketing?
Back in the day, less was more in terms of journalistic opinions. Fewer experts penned reviews and their audiences were fiercely loyal. Hollywood belonged to Siskel & Ebert, relationship advice was left to Dr. Ruth Westheimer, and so on. These days, everyone with a computer has an opinion. The Internet has revolutionized the notion of... More »Facts, Logic and Transparency in Product Reviews
Content curation is the process of filtering out the best information you find on the web and sharing that with your network. By sticking with a set of core topics related to your business, content curation can supplement the original content you’re creating yourself (e.g., blog posts). Essentially, you want to be able to answer... More »How to Quickly Share Other People’s Content With Your Social Networks
Some people have concerns with their online privacy due to cookies. These little bits of morsel data stored on your computer from a website can enhance your online experiences when you (re)visit a website. Unfortunately, a few bad instances–including a few so-called ‘super cookies’–are giving web browser cookies a bad wrap altogether. What it really... More »Cookies: A Guide To Understanding Data-Driven Morsels [Infographic]
Pin it! They’re slick. They’re cheap. Their sales pitches look convincing. And there are some very well-respected people promoting their services. But they have absolutely none of the virtues of what REAL design brings to business. Dragged and dropped, templated, clip-arted, cheapo do-it-yourself “design” tools do not really produce design at all — at least... More »Cheap, Freebie “Design” Tools Are Not Really About Design At All