If you’re trying to build your mailing list, chances are good that you’ve considered implementing an opt-in bonus, offering your site visitors a discount or free trial, for example, in exchange for their email address. The web is awash in these kinds of offers, but they may not be the most effective way to get... More »Four Creative Options to Encourage Email Opt-ins
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Today’s well-qualified candidates who are applying to elite colleges in record numbers will, in four years time, be flashing their virtually indistinguishable credentials as they try to enter an already saturated job market. What we are witnessing, at both the college and corporate levels, is the collapse of the classic, time-honored processes and procedures of... More »Colleges and Employers Mine Social Media As Their Big Data Source
Social Media and marketing industries are undergoing a paradigm shift, meaning that traditional know-how and workflows are changing and evolving due to the continuous integration of social media into daily processes. In a survey carried out in February we asked a series of questions to our digital communities to get to know them a little... More »Is Marketing Facing a Paradigm Shift?
There’s a reason that “Don’t read the comments” is such a common mantra around the Internet: it’s because comments sections of blogs and other websites have become breeding grounds for dazzling nastiness, spam and off-topic distractions. It’s become common for publishers to close their comments sections or to leave them off completely—new media site Vox,... More »Should You Kill Your Blog’s Comments Section?
Knowing what you want to achieve is an important first step for any successful YouTube marketing strategy, and it’s no different when it comes to launching an advertising campaign. Whether you want to increase a video’s view count or drive viewers to off YouTube pages, having a clear objective at the outset will help you... More »YouTube Ad Formats 101: Where to Advertise, and Why
Salespeople tend to operate in their own personal zone. Much of this stems from the competitive nature of being in an office where everyone wants to achieve recognition by selling more than anyone else on the team. But, just suppose as a salesperson or entrepreneur, your service has little recognition or acceptance, due to the... More »Reach Your Goal by Helping the Team
When I was searching for my first job, everyone told me to get out and network. “Networking,” they said, “that’s how you get a job,” they said. But you know what? I didn’t even know what that meant. I imagined people in suits using buzzwords like “synergy” trying to get hired. Once I actually started networking,... More »6 Ways to Build a Business-Boosting Network of Friends and Buddies
Educational experience is a very important asset to job seekers—especially those who are just making their first foray into the job market. However, since the education section of the resume is often brief, job seekers can sometimes forget just how important this experience is. What Academics and Training Can Say That Job Experience Can’t Professional... More »The Importance of Including Education on a Resume
I have never been good at fishing and the times I tried to fish I never had much success. The one fish I did catch wasn’t big enough and I had to put it back, I then ended up getting irritated with the midges (little flies in Scotland), so I gave up and went home.... More »What Has Fishing and Lead Generation Got In Common?
It doesn’t matter whether you’re a senior exec at a Fortune 500 company or manage the A1 Car Wash in Albuquerque, the ability to communicate impacts job performance. For many, this extends to the dreaded presentation. You can find advice on this topic rivaling how to lose weight and make money selling timeshare condos. Here’s... More »For Those Who Tilt Toward Words, Here’s How to Improve Your Presentations
Before we can appreciate the benefits of content curation, we must first grasp just how much content exists online. You probably know this already, but the Internet is a very noisy place. The amount of data and content is astonishing, and people add more every day. When I started writing this article on Saturday afternoon... More »Content Curation: Discovering Content in the Noisy Online World
Sounds like chaos theory, doesn’t it? Well, unfortunately, it’s true. As with every other industry today, nonprofits are dependent on good data to be successful. And donor data is at the top of the critical care list. The problem that every nonprofit faces, however, is that data degrades, and donor data degrades faster than most.... More »If Your Donor Data Isn’t Getting Better, It’s Getting Worse
Zuora Review – Grow your subscription service and automate your business operations Forget whatever preconceived notions you may have about traditional recurring billing and subscription management software. The team behind Zuora has gotten rid of the limitations that businesses once struggled to overcome. Now, the popular subscription commerce, billing, and finance solution offers a streamlined... More »Zuora Review – Recurring Billing and Payments Without the Finance Headaches
Multimedia is big in B2B. According to the 2014 B2B Content Marketing Benchmarks, Budgets and Trends – North America report, B2B marketers are using a variety of media types. The top 10 B2B content marketing tactics include online presentations, white papers, videos, case studies, social media, blog posts and more. If you are experimenting with... More »How to Tell a Consistent Story Across All of Your B2B Marketing Channels
Most of the famous beer brands are on Instagram. It came to a point that we were surprised to notice the absence of Bud Light in the mix… Until now. In early April, @BudLight finally became active. In this article, we’ll go over the good ideas Bud Light put in motion to get started. In... More »Bud Light, the Last Beer Powerhouse to Join Instagram