Email is such a powerful tool for communicating. Properly used, it can really facilitate our communication, but like any tool, it’s a double edged sword, it can cause us to screw up at the speed of light (or at least at the speed of our web connections.) I’m starting to become more aware of a... More »Scroll Factor And Problem Solving
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Here is an infographic by the UK based active holiday company called Alpine Elements, all about the very best places to go mountain biking in the beautiful French Alps. The infographic provides information about 7 different mountain biking resorts including things like the distance in km of sign posted tracks, the number of downhill runs,... More »7 of the Best Mountain Biking Resorts in the Alps [Infographic]
Ready or not, a new Twitter profile design is coming your way in the near future and it gives businesses some handy new features! You can get a visual of the new design in the image below or by visiting some of the profiles that have already been switched over: First Lady Michelle Obama @flotus... More »What The New Twitter Profile Means For Your Business
The Future of the Content Management System When the Content Management System (CMS) first arrived on the scene in the 1990s, it was groundbreaking, automating the previously manual task of building web pages and thus opening up web editing to non-coders. For years, CMSs served as the backbones of most web businesses. That was then.... More »If It Ain’t Broke – It Still May Need Fixing: The Future of the CMS
Communicating effectively might seem like an easy task because we are communicating all the time. We communicate at home, at the office, when we’re out with friends, and at school, but do you ever think about how effective you really are when doing so? Having a well-established communication system is difficult for any business; however,... More »5 Ways to Improve Communication At Work
Last week, I was at the Minnesota PRSA Classics Banquet and a student at the event asked me: If you could share just one blogging tip with me, what would it be? Good question. Many, many posts have been written about this topic. Many, many suggestions have been made. But I thought about that question.... More »The Best Blogging Advice No One Ever Gave Me
I provided coaching for job search and personal branding last week to a very experienced executive in a small, contracting and youth obsessed industry. The executive knows he needs to change fields but has been unable to get traction. He talked for an hour providing snippets of successes from a long series of usually short-term... More »BOGO Personal Branding
A business’ online presence is obviously a great way to communicate with customers and to help build a community and a following around a brand, and a big part of that is because of the ability to interact directly with customers. Contests and trivia games and thanking fans for their loyalty are a great part... More »The Power of Q&As
Time is money for everyone—job seekers and recruiters alike. So it shouldn’t come as a surprise that we’re all searching for a simplified (yet still effective) way to do things. A recruiter needs an efficient way to bring in the best talent, and applicants need employment. Seems straight forward enough, right? The caveat is that... More »How Do I Create a Positive Applicant Experience?
It’s a question I hear all the time: “I want to hire a content marketer, but I’m in B2B (or B2C). Do I need someone with experience in my industry?” Great question, and one we asked ourselves when creating the content the Content Marketing Hiring Handbook. Really, the answer isn’t a simple yes or no.... More »Do You Need to Hire a B2B or B2C Content Marketer?
In 1963, Pepsi-Cola kicked off a TV, radio, print and billboard campaign that made advertising history. Pepsi showed young people motorcycling, skiing, surfboarding, flirting. The product itself was barely described except as the choice of “livelier, active people,” with “the young view of things.” The campaign’s tagline: “Come alive! You’re in the Pepsi generation!” The... More »Generation Youth: The Baby Boomers And Everyone Else
The one thing that’s always true about technology is it never stops evolving. Recruiting tech continues to grow and change, making it easier for staffing professionals to find the best candidates for clients. Isolating the right talent is likely a huge concern with your clients. A survey by The Conference Board Review found human capital... More »Video Interviews and 3 Other Recruiting Technologies You Should Know
Sure, you’re smart. Everybody knows that. Everybody knows you’re way ahead of your friends in digesting the first beautiful paragraphs or chapters of Chang Rae Lee’s novel “On Such A Full Sea”. Sure, you’re the guy who introduced David Foster Wallace to your circle, the guy who made The Pale King a necessary read, the... More »The Insane Facts About Sleep
Let me start off with the presumption that you are either a Digital Marketer or someone who works in an industry which is being “digitally marketed”. Hence, at some point of time you would either have been told, or would have told someone else that Traditional Media usage is on the decline and that Digital... More »Can Digital Media Coexist With Traditional Media?
How can you persuade someone to buy your complex product when 90% of your presentation is forgotten within 72-hours[i]? The short answer is you can’t. Unless you dramatically change how you engage with customers, they won’t understand why they should buy your complex product, because of the limitation of our short-term working memory. According to... More »How to Sell Complexity Beyond the Customer’s Capacity to Understand