A friend said, “I am having trouble getting followers for a new client.” Though she was general in her tweet topics (not just self-promotional, she was at a loss. Here were my suggestions, generalized and tweaked as to not identify the asker. Make sure you have a completed profile, avatar (logo), header photo, and background.... More »Twitter Followers: Top 10 Ways To Grow Your Following
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Did you know sailfish are considered the fastest known fish in the world? Until recently I didn’t, but did that didn’t change the fact that it was the fastest fish in the world and it was extremely successful at what it does. Just like a relatively unknown fish can be the very best in the... More »Build the Next Customer Experience Wonder of the World
When SAP recently released its tongue-in-cheek “Mobile 10 Commandments” for the Mobile World Congress, it got us thinking: Maybe all sorts of technology providers should do the same thing. After all, the best way for a business to mess up introducing a new form of technology is to not fully understand it. (Remember when your... More »The 10 Commandments of Unified Communications
This message is for CEOs and Executives as a follow-up to last weeks post. DISCLAIMER: If someone has a full-time role in social media with a large company, I would guess they are using it as a full-time client service representative, maybe? or is planning some type of project to hopefully go viral for a... More »Social Media is a Part-Time Not Full-Time Process
Customer experience, as a field or discipline, is still pretty new in the grand scheme of things. While most companies understand the need for a CFO, most of them do not understand the need for a CCO (Chief Customer Officer). As professionals in the field continue to work diligently on changing that, here are some... More »4 Prevailing Customer Experience Challenges and How To Confront Them
Mobile marketing has changed. As phones have evolved and become more powerful and more utilitarian, mobile business strategy has changed and reshaped itself simultaneously. It used to be enough to have a banner ad taking up a small percentage of a tiny screen on an underpowered device. Now anything a computer can do, mobile can... More »Smartphones are Changing the Marketing Landscape
Are you a thought leader? Can you even define what a thought leader is, and what conditions cause someone to consider you to be a thought leader? For the marketing, communications, and public relations world, understanding what defines a thought leader is an obvious and logical prerequisite to helping one of your company’s subject matter... More »Who is a Thought Leader?
As you probably know, here at Red Rocket Media HQ, we have a big team of professional journalists that create heaps and heaps of content for our customers every single day. They are totally awesome at what they do so we thought it was about time that we drained some of the knowledge from their... More »What Advice Would You Give to a Company Just Starting Out With Content Marketing?
One of the reasons clients love having a WordPress site is the ability to do a lot of things themselves. Great, right? Why then do I preach that you need professional management with WordPress? Because there are some treacherous roads you need to cross. Namely, plug-ins and WordPress updates. When you log into your WordPress... More »Updating WordPress & Plugins: BEWARE
With today’s savvy consumers increasingly resistant to the charms of traditional advertising, content marketing is emerging as a powerful alternative method of reaching out to customers. But while producing good quality blogs, podcasts and articles will take your business some distance in terms of engaging potential customers, local businesses can achieve a more significant boost... More »How To Prepare Your Content Marketing For A Local Audience
I like baseball. I played it all throughout my youth and my years as a teenager. So, not surprisingly, I also like to watch baseball. Watching baseball on TV has come quite a ways. While baseball was first televised in the 1930s, instant replay didn’t come along until almost 1960. Nowadays, you can’t watch a... More »How Big Data Can Make Watching Baseball More Fun
If you are over the age of 35, you probably remember when the most innovative thing you could do on the web was interact in an AOL chat room. And you thought you were so cool doing it, too. It’s safe to say that we have come a looooong way since then. We live on... More »What’s Happening to the Web???
Who is ‘right’ is not always black and white. And this is certainly true of the video production industry. As a relatively new field, online video production is an area that lacks general knowledge and expertise. Whilst customer service remains paramount whatever the industry, I am going to argue in this article that ‘the customer... More »The Customer is Always Right: A Correction
Optimization Before You Even Write a Word There are many ideas about what makes up a good inbound marketing strategy, but there is one thing that always makes the list. Eric Wittlake, in his article 5 Key Elements of Inbound Marketing insists that writing great content is at the core of inbound, but search engine... More »SEO and Your Inbound Marketing Strategy (Part 1)