Now that spring is FINALLY showing itself, most companies are thawing out and looking forward to prosperous times ahead. With a frigid winter and Q1 behind us, it’s time to evaluate your company’s marketing performance up to this point. While many companies set strategic plans, which include marketing plans, many fail to adjust them and... More »A 23 Point Checklist to Evaluate Your Q1 Marketing
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Google is looking to overhaul certain features for its Android mobile operating system. One of these things is the Gmail app for smartphones and tablets. The remade version of the popular email client in its Android app form is going to get an all new user interface. This should come as a welcome bit of... More »Google to Release New Gmail User Interface for Android Users
No one can deny the rapid rate in which Mobile Commerce is growing. A recent report from comScore showed that online retail spending had grown by 14% last year, while total consumer retail spending had only grown by single digits. At the moment, most online spending is still happening over desktop and laptop computers, but... More »32% Of All Online Purchases Are Made With A Mobile Device
Looking to create or optimize your web design firm’s landing pages, lead generation pages or sales pages? Want to see some examples with reasons why some of the elements work and don’t work? In this article, I’ll go over the notable points and downfalls of 3 landing pages advertising web design services. Let’s go over... More »3 Web Design Landing Page Examples Critiqued
Daylight Savings always means a lot more than just pushing the clock forward an hour: it marks the immediacy of spring, the winding down of Q1 and the kick in the pants businesses to start making splashes for the year. It also—to the dismay of many—signifies the onset of spring cleaning fever (of which not... More »Spring Cleaning: Which of Your Business Processes are in Need of Dusting?
Graduation season is upon us. As the interviewing season is in full swing, small business employers are looking to attract some bright future stars while they compete with larger companies. A good way to see if the young talent is a good fit is to offer them some PDA, and see what they do. Nope,... More »Offer Your New Hires Some PDA
I spend a ton of time online educating myself about the latest SEO trends, reading materials from the thought leaders, and running experiments myself to figure out whether or not the discourse is on point or not. Curiously enough, I happened upon two brand new items today focused on SEO Myths. Let’s take a moment... More »SEO Myths: Theme of the Week
One of the services we provide our clients is training to improve their sales talent hiring effectiveness. The facts are stark. Without a good process most companies have excessively high turnover rates, and the cost of that turnover is great. National statistics indicate that it costs the employer between 3x and 5x the salesperson’s total... More »The Six Steps to Effective Sales Talent Hiring
Today there is a lot of talk about content curation and the importance of organizing the vast amounts of content available for your niche for your audience. Some people think you have to pick: creator or curator. But, the truth is, there is no reason why you should choose between content creation and content curation.... More »Creator or Curator?
Consumers are becoming more informed all the time, and with the power of the Internet at their fingertips, they can find out a huge amount of information about a business or product with just the click of a button. It’s no longer enough to simply bombard potential customers with a slick website and salesy promises –... More »5 Ways To Drive Conversations Through Social Proof
Google has various parameters for measuring the content of your website. If it meets all those, then your website enjoys a good ranking on Google and if it does not, then the search engine would ignore it or even penalize it if they find any discrepancies in adherence to its algorithms. Though the list is... More »Google Check Factors for Your Website
Most social media networking sites are currently accessed by mobile phones, thanks to the sharp rise in the sale of smartphones. With the sharp increase in the use of smartphones, social media marketing strategies have also evolved radically. Facebook Mobile Growth Facebook is usually accessed through mobile phones as the average traffic grew by about... More »Do Not Overlook Smartphone Users in Your Marketing Strategy
[Transcript] “Hi, it’s Roxanne from R3 Social Media with another quick twitter tip. When you’re looking for accounts to follow, be sure that these accounts are active. You want people that are talking to other people, not just robots shouting about their products. ” You can find these social media tips (and others) on my... More »Social Media Tips on Video: Twitter Tip #3
Just as wearing your open toe sandals with socks is a fashion no, no heck NO, we thought we’d come up with the our top 5 web design no no’s this April Fools Day. Now if you think your website is suffering from any of these faux pas, even just one, well just remember what... More »Mr T’s Top 6 Web Design No No’s!
What is “customer loyalty” exactly? What is that sticky, though sometimes nebulous quality that causes customers to choose a brand again and again? For different products, the reasons why people will choose a product consistently varies, and each customer, of course, is different. To uncover what makes your customers loyal to your product, you can’t... More »Drive Customer Loyalty By Truly Getting to Know Your Customers: Part II