If you listen long enough, you’ve heard the horror stories. “I had five years worth of pictures on Facebook and they deactivated my account and now they’re gone”, “someone hacked my Tumblr and now I lost two years worth of writing”, “someone reported my YouTube account and now six months of songs have disappeared”, all... More »Maintaining Control of Your Content, Even on Social Media
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Companies that are business-to-business (B2B) by nature will have to market their brands using a different game strategy than the B2C (business-to-consumers). There is a lot of strategies that B2B companies can adopt but in my opinion, content marketing is still the best and the most effective strategy for them. Here are the 4 ways... More »4 Ways Content Marketing Helps B2B Businesses?
Image source Marketing without branding is like fishing without a hook. You’ll be distributing your message, sure. You may see results in the forms of sales closed and new customers. But is there even anything behind the words? As expert James Heaton eloquently puts it, your marketing is a method of pushing your message out,... More »Branding Strategy As Your Secret Marketing Weapon
The Heartbleed Bug has been making the rounds on the news lately, after having staggering impacts on Internet and computer usage, both in the United States and worldwide. The true impact of the bug may not be known for a long time to come. The bug is a basic flaw in OpenSSL, which is what... More »The Heartbleed Bug Creates Concerns for Business
Registering your domain name is normally one of the first steps taken when starting a new website. Once you have chosen your business or website name, you can easily check your domain name availabilitiy and register your very own unique domain name. When doing this you will see various options come up for the extension.... More »What’s in a Domain Name Extension?
SMB’s (small- to medium-businesses) are often the “weak kid” in the schoolyard of cyber-attacks. When cyber criminals go on the hunt for big game, it’s often the SMB that takes the hit, since while they may share a cloud service provider’s (CSPs) database with lots of bigger (and attractive) firms, they don’t have their data... More »Lock it Down! Five Steps to Secure Your SMB
Almost two-thirds of Americans believe now that the distance between wealthy and poor has increased in the last three years—and only think the widening gap is a positive thing. Overall U.S. income inequality has actually not been this high since 1928. The highest earning fifth of America currently earns 59.1 percent of all income, but... More »What is the Income Divide [Infographic]
Loyalty is based on prior experiences a customer had with a specific brand, while reputation is based on the aggregated experiences of others with a specific product. Both influence purchasing selections consumers make, but each can make a different impact on that decision. The importance of brand loyalty is decreasing, but the impact of product... More »Loyalty vs Reputation: Which Sells Your Product Better?
Twitter contests are a great way to generate buzz and engage with your audiences online, and most importantly it increases your brands awareness. Running contests and involving users has the ability to attract new audience to your site and get more followers. A lot of marketers provide perks/rewards in order to increase the participation, shares... More »Planning a Twitter Contest? 5 Twitter Contest Examples You Must See!
Recently, Google enabled the grid view for my Promo tab, turning my inbox into an infinite-scrolling ‘Ginterest’ board. The new view occurred roughly ten months after Gmail launched the somewhat controversial tabs feature, which separates promotional emails into their own tab. From a UI/UX standpoint, the grid view evokes a powerful “inspiration-discovery mechanism” with a “focus on images, browsing, and... More »Google’s New Promo Grid View: A Visual Opportunity
While it seems like both technology and business publications are constantly writing about the latest social media trends, direct mail isn’t a topic that’s known for making headlines. However, just because the press isn’t infatuated with direct mail doesn’t mean it’s not a valid marketing option. On the contrary, it’s a tried-and-true marketing tool that... More »Learn Why Direct Mail Is A Smart Choice For Any Business
Not long ago, I came upon a blog post that was titled something like, “The ROI of Social Media Conferences.” Being a sucker for quantifiable metrics, I of course clicked right over. What I read was not a post about ROI at all, at least not in the correct sense. The post was essentially about... More »Bad Advice Time: Go to a Social Media Conference to Grow Your Business
You can lead a customer to your brand with social media, but you can’t make them buy from you using social media. This is my B2B marketing advice. In other words, social media does not fit neatly into a B2B marketing strategy and last-touch attribution. So, don’t think you can tweet and directly cause a... More »Stop Using Social Media To Drive Sales | B2B Marketing Strategy
How much of your leads are generated through the mobile landscape? It is surprising to discover how the mobile landscape is altering the future of our marketing campaigns. For example, did you know that 1 out of 7 individuals across the globe use smartphones? Also, it is startling to note how 57% of mobile users... More »Uncovered: The Future of Mobile Marketing
Snapchat is amassing users, and brands are taking notice. Unsurprisingly, heavy hitters like McDonalds and Taco Bell have jumped onto the app to engage teen users, however, one of the best things about this bite-sized content sharing app is its accessibility. Unlike typical marketing channels, Snapchat doesn’t require a massive budget or professional camera crew—any... More »The Ultimate Snapchat Guide for Brands