Yahoo! Small Business Advisor Content Partner -

All Articles From Business 2 Community

  • 8 Ultimate Design Enhancements for Your eCommerce Website

    Business 2 Community - Mon, Apr 14, 2014 11:58 PM EDT

    A lot of factors need to be considered carefully in order to make an eCommerce website work. From the website design to the showcasing of products, everything should be in order to ensure that visitors are converted into customers. I’ve discussed in length why you need to have a website with call-to-actions and how to... More »8 Ultimate Design Enhancements for Your eCommerce Website

  • 5 Ways to Have Great Conversations

    Business 2 Community - Mon, Apr 14, 2014 11:52 PM EDT

    “My music comes from many, many, many places. My emotions, my feelings, my thoughts, and conversations I have with people I know who influence me.” ~ Alicia Keys~ Think of people who seem to bring out the best in you whenever you talk to them. You feel comfortable conversing with them and could go on... More »5 Ways to Have Great Conversations

  • Navigating the Choppy Waters of Big Data

    Business 2 Community - Mon, Apr 14, 2014 11:51 PM EDT

    There’s no shortage of hysterical cynicism—if that’s even possible—directed at Big Data and the Internet of Things. Most of it is rising from overoptimistic proclamations discussing how these tools will serve as a veritable panacea for all of our marketing, analysis, and connectivity solutions. Rosy tinged images conjured from the frothing imaginations of marketing gurus... More »Navigating the Choppy Waters of Big Data

  • Learn The Agile SEO Cycle in 5 Minutes

    Business 2 Community - Mon, Apr 14, 2014 11:48 PM EDT

    In a youtube video called 5 Common Mistakes in SEO, Maile Ohye of Google Said, “The Advantage of having a Agile SEO cycle is quite clear.” “Aim to be agile.” She summed up the reason for having an agile SEO cycle by quoting something she said was often quoted at Google, “The only constant thing... More »Learn The Agile SEO Cycle in 5 Minutes

  • How to Prepare Your Company for Future Heartbleed-Sized Security Flaws

    Business 2 Community - Mon, Apr 14, 2014 11:34 PM EDT

    Fragile. Vulnerable. Precious. These three words aren’t how we’d normally describe our online information, but they are accurate descriptions nonetheless. In the past year, businesses have learned this through the cautionary tales provided by the Target, Apple, and Schnucks security breaches. The most recent threat to online security, the Heartbleed bug, got its name from... More »How to Prepare Your Company for Future Heartbleed-Sized Security Flaws

  • SaaS Pricing: How to Compare the Cost of On-Premise vs SaaS?

    Business 2 Community - Mon, Apr 14, 2014 11:30 PM EDT

    When considering a Software-as-a-Service (SaaS) solution versus a traditional on-premise software application, one needs to keep in mind several factors when calculating total cost of ownership and ROI. These variables come into play when determining the real bottom line, as in most cases initial out-of-pocket expenses represent only a fraction of the true dollar amount... More »SaaS Pricing: How to Compare the Cost of On-Premise vs SaaS?

  • What Is Education Based Marketing

    Business 2 Community - Mon, Apr 14, 2014 11:30 PM EDT

    Selling-based marketing is built around a selling message, sometimes called a sales pitch. The sales pitch is often delivered using methods that reach out to prospective customers, such as telephone selling, direct mail and door-to-door sales. Education-Based Marketing is built around an educational message, which replaces the sales message. The educational message is commonly delivered... More »What Is Education Based Marketing

  • Replace that XP Relic on a Budget

    Business 2 Community - Mon, Apr 14, 2014 11:24 PM EDT

    Microsoft’s support for Windows XP has officially ended.  Those systems still running XP are vulnerable to hackers accessing data or being turned into a bot-net to spread viruses and malware.  Maintaining an up-to-date anti-virus software isn’t enough to keep a system running XP secure.  It’s time to  once and for all.  Luckily, there are reasonably-priced... More »Replace that XP Relic on a Budget

  • Stop Guessing and Start Converting: Understanding Visitor Intent

    Business 2 Community - Mon, Apr 14, 2014 10:52 PM EDT

    As a mar­keter, it’s your job to cre­ate an opti­mal vis­i­tor experience—a smooth, easy, well-designed path that leads directly to the cart (or the opt-in page, down­load but­ton, or what­ever marks a suc­cess­ful trans­ac­tion for your site). But, of course, not every cus­tomer obe­di­ently fol­lows the path you’ve laid out. Some drop off early in... More »Stop Guessing and Start Converting: Understanding Visitor Intent

  • 5 Things Venture Capitalists Want to Know

    Business 2 Community - Mon, Apr 14, 2014 10:18 PM EDT

    In today’s small business environment, monetary funding is almost always an issue. Even for larger companies, the capacity to obtain substantial financing can be the difference between expansion and success or stagnation and loss. For many companies dealing with new technologies, software, or innovations, the funding needs can be especially large. Venture capital can be... More »5 Things Venture Capitalists Want to Know

  • Off Duty Styles [Infographic]

    Business 2 Community - Mon, Apr 14, 2014 9:37 PM EDT

    Everyone want to look stylish and appealing when it comes to one’s personality and appearance. This infographic has been specifically created for all those who are thinking to have something new to wear on this vacations. Let us talk about having Metallics in this season. What is your opinion about metallic? Did you ever try... More »Off Duty Styles [Infographic]

  • Why Mindset Matters

    Business 2 Community - Mon, Apr 14, 2014 9:17 PM EDT

    Mindset… it is the one thing we find that differentiates successful business leaders from those who can never seem to climb that mountain. We work with organizations of all sizes, from entrepreneurs to Fortune 50 organizations. Mindset is something good leaders have learned to master for the benefit of themselves, their teams and their business.... More »Why Mindset Matters

  • Sales, Data and Horse Manure

    Business 2 Community - Mon, Apr 14, 2014 9:12 PM EDT

    Sales to the Symes family is like murder to the mafia: A birthright. For generations, if you didn’t sell you didn’t eat and my grandfather made sure no one went hungry. Every day at six am he was out on the ‘knocker,’ going door to door in some of the richest areas in London. His... More »Sales, Data and Horse Manure

  • Why Blogs Matter in Business-to-Business Communications

    Business 2 Community - Mon, Apr 14, 2014 8:54 PM EDT

    “Simple but not easy,” has been repeated with increasing frequency around the WordWrite office as we continue to brainstorm ways to provide the best possible strategic communications solutions for our clients.  Blogging, for example, is simple in theory, but not easy to execute if you want to provide value to your target audiences in the... More »Why Blogs Matter in Business-to-Business Communications

  • 6 WordPress Plugins for Author Websites

    Business 2 Community - Mon, Apr 14, 2014 8:49 PM EDT

    Each website is designed for a specific audience. Authors need to keep their readers in mind when they create their website. The primary objective of an author’s website is to connect with their readers and engage them. Apart from establishing a deep connection, the authors’ website is also a marketing platform. In the Web 2.0... More »6 WordPress Plugins for Author Websites

Pagination

(1000 stories)
Loading...

About Business 2 Community

Business 2 Community is an independent online community focused on sharing the latest news surrounding Social Media, Marketing, Branding, Public Relations & much more. Every day we feature the thought leadership of our open community of bloggers and aim to provide a balanced view of the business landscape based on industry news, trends and real-life experiences.