Do you know that these 5 tips could be the difference between online sales and none at all? Thought so, get reading chaps. 1) No value proposition TeeFury is the perfect example of bad product placement (no offence Tee Fury, we love your t-shirts by the way) but it is. Without scrolling, you wouldn’t know... More »Yikes! 5 E-Commerce Bloopers to Sort Out ASAP!
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Lately there has been a rash of virtual situations being made into funny videos, such as my favorite, A Conference Call in Real Life, in which a conference call is played out in a real conference room with all the awkward pauses, technology failures and dogs barking in the background. If you have ever been... More »What Would Social Media In Real Life Look Like?
Hire or train? Obtaining the right skills for your organization. We learned in the last edition that roles and responsibilities vary widely, depending on the organizational model your organization employs. Expectations of the very same title in one model may vary widely from expectations in another. As expectations and responsibilities vary, so do the related... More »Why You Are Not Organized for Effective Marketing Automation: Part 4
There’s a popular misconception that it’s difficult to use targeted metrics to measure your social media ROI. Not true. Nor is social media only good for measuring an increase in brand awareness, although that’s definitely a measurement gauge. The fact is, social media can offer some of the best metrics for measuring your ROI. All... More »Six Simple Ways to Measure Owned, Earned and Paid Social Media ROI
In my experience, I’d say most small business owners understand the importance of maintaining a strong online presence. The problem is, their website is just one thing of a million a small business owner has to manage. We know that business owners want to be able to do anything, but wearing too many hats can... More »Common Small Business Website Mistakes [Infographic]
We often talk about ‘business applications’ or ‘business software’ as if they belonged to a separate universe of applications. This often makes sense – some applications (like HR software) only make sense in a business context. But there’s a lot of overlap in the people using the software. In fact, the people using your business... More »Security and the Mythical ‘Business User’
Facebook is typically the less traversed social media platform in the world of B2B. It’s B2C roots, as well as the recent not-organic-friendly algorithm updates, are leaving many B2B marketers wondering if this tactic is worthwhile. Before you throw in the towel, remember that Facebook still has value as the largest social media platform. It... More »How to Be Successful with B2B Facebook in 2014
Much attention is paid to the cost per lead in B2B lead generation. However, what’s more important is the cost per sale. After all, that’s the outcome you’re seeking. Let’s say a company sells technology solutions to operations managers. Its marketing and advertising efforts result in a list of 200 leads that costs it, for... More »How to Cut Your Marketing Cost-Per-Sale
Some of the most influential entrepreneurs and business tycoons out there—think Steve Jobs, Thomas John Watson, Sr., and David Oglivy—have revealed the secret to their success: Staff your company with employees who are smarter than you. Be comfortable being the “dumbest” person in the conference room. Don’t be afraid of that powerhouse employee who encourages... More »Three Reasons Your Marketing Employees Need to be Smarter than You
Spring has officially sprung and for most areas around the country, agreeable weather will greet us this Easter weekend. That means lots of egg hunts, picnics, brunches and parties for people of all ages. Regardless of how your customers celebrate the holiday, many of them will be using social media throughout the weekend—and that offers... More »How to Hop on Social Media for an Easter Weekend Boost
In today’s business world, those with access to the most dependable, real-time data that enables them to make fast, informed decisions have the greatest competitive advantage. And there’s one question that any business leader can ask and answer in order to determine whether or not their business is built for long-term success. Is your business... More »One Question to Determine Whether or not Your Business is Built for Success
Earlier this year, Google bought Nest, a home-hardware tech start-up. Streaming Headlines reported the search giant paid $3.2 billion, in cash. The concept of home automation and—more broadly—the “Internet of Things” has been around for a while, but Google’s insistent acquisition has brought it to the fore. The Internet of Things refers to objects that... More »What the “Internet of Things” Means for Content Marketing
Now that spring is FINALLY showing itself, most companies are thawing out and looking forward to prosperous times ahead. With a frigid winter and Q1 behind us, it’s time to evaluate your company’s marketing performance up to this point. While many companies set strategic plans, which include marketing plans, many fail to adjust them and... More »A 23 Point Checklist to Evaluate Your Q1 Marketing
Google is looking to overhaul certain features for its Android mobile operating system. One of these things is the Gmail app for smartphones and tablets. The remade version of the popular email client in its Android app form is going to get an all new user interface. This should come as a welcome bit of... More »Google to Release New Gmail User Interface for Android Users