With Android making major gains as the top operating system for smartphones and tablets, is an Android-powered field technology ecosystem the future for field service? If someone were to ask you, which is the dominant operating system today—Windows, iOS, or Android—how would you answer? With the prestige of products such as the iPhone and the... More »Will Android Soon Dominate the Mobile Field Service Software Market?
All Articles From Business 2 Community
There are many tools available today to offer support to your online customers. Good customer service plays a critical part in your business success. Whether you decide to use email or a live chat solution the most important is to know how to make good use of those tools. Here are a few tips to provide quality assistance and... More »10 Ways to Put a Smile on Your Online Customers’ Faces
Seth Godin might not be a household name for most people, but in the marketing world, he’s widely-known through his books, speaking engagements and blog. Which is why this blog headline caught my attention back in January: “Gradually and then suddenly.” What Godin was referring to is the way companies and brands die. The curtain... More »The High Cost of Customer Inconvenience: Gradual (Then Sudden) Failure
Ever notice that some people get more things done than others? For years, the most popular explanation came from Steve Covey’s The Seven Habits of Highly Effective People. Covey argued that personal character, purpose and self-discipline were the primary characteristics of successful people. The book has been wildly successful, selling more than 20M copies. My only criticism... More »The Five Cognitive Distortions of People Who Get Stuff Done
In my recent travels, I was having dinner with a client and experienced an epiphany: Many businesses may be turning customers away and not even know it. The client I was dining with is a contact center executive at a consumer products company in an emerging market. He lamented the fact that his customers won’t... More »Look In the Mirror: Do You See Your Customer?
This past February, I had the honor of participating in a panel at an industry event where the topic was how to host a successful event, and I was the panelist representing digital marketing. I focused on best practices in social media for promoting and hosting an event. Based on my experience and audience feedback,... More »Tips to Enhance Your Events via Social Media
Is the U.S. becoming the great land of opportunity to pay taxes? Taxes are often the biggest bill a small business has to pay. Many of our representatives don’t even have a clue about what’s going on with the tax code. U.S. Representative from Ohio’s 2nd District, Rob Portman, says, “The income tax code and... More »America, the Land of Opportunity and Heavy Taxes [Infographic]
What is an analysis plan? And why do you need one? In response to my CEM Toolbox: Making Sense of Your Data post, I was asked to provide some details about an analysis plan. What is it? It’s a roadmap for how to analyze your data – and probably more importantly – why you’re analyzing... More »Fail to Plan, Plan to Fail
While some economic experts profess that class change in the United States is limited, people are becoming more apt to take action to become upwardly mobile. According to the Wall Street Journal, nearly 40 percent of all people seeking new jobs are also trying to change careers. Changing careers, however, is not always a simple... More »Strategizing Your Career Change: What You Need to Know
Have you ever done a super-specific search for an obscure item on Google and been shocked to see an ad that is offering—to a tee—exactly what you are looking for? If so, there’s a good chance that the advertiser was using a strategy known as Dynamic Keyword Insertion (DKI). DKI allows you to customize your... More »Dynamic Keyword Insertion: The Good, the Bad & the Ugly
If you’re managing social media accounts for your multi-location business, you already know how difficult it can be to keep up with. Tweets, retweets, Facebook posts, comments, monitoring, tracking, reputation management, etc. – it can get overwhelming pretty quickly. Fortunately, there are many tools available to choose from to help a social media manager effectively... More »7 Powerful Social Tools for Multi-Location Brand Management
And other eggs-citing Easter-themed puns… Easter is upon us and so, inspired by the Easter bunny, I thought a good topic for this time of year is bounce rates. Bounce rates are one of the most cited metrics digital marketers use to tell you whether your website is engaging with your visitors. If you have... More »How to Spring Clean Your Website to Lower Your Bounce Rate
Group boards are defined by Pinterest as a “fun way to organize ideas with others.” Redecorating your kitchen? Solicit ideas from friends with a “Fix my kitchen!” board. Invite select Pinterest users to add their favorite ideas to the board. Members can choose to be notified of new pins, so it leads to great collaboration. ... More »How to Instantly Increase Your Business Pinterest Marketing Success With Group Boards
There has been a rash of articles lately about how people are taking pride in how busy they are. Take this article from Slate, for example, that states you’re not as busy as you say you are. Even if you really are as busy as you say you are, there are probably ways to spend... More »Five Tips Friday: Allocating Time
The other day I was having a conversation with a friend who was asking me about the topics that I enjoy speaking on, and one of my responses was that I like to speak about the concept of community. I was then asked what it was that I liked about the idea of community. I... More »It’s Time to Stop Our Small Business Navel Gazing