Every so often it happens, and I become completely enraptured by someone on stage. You may be thinking it’s an actor or a musician, but I am talking about people with Power Point presentations and bottled water. These are conference keynote speakers and presenters, and some of them have inspired the way I think as... More »Hot for Knowledge: 5 Must-See Marketing Conferences
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Gone are the days when office etiquette was clearly defined. In today’s relaxed professional environment, conduct is more casual, which means it’s often difficult to know what is okay and what isn’t. Fortunately, some rules of workplace etiquette are universal. These 12 important tips can help you adjust to a new office or clean up... More »The New Office Etiquette: Rules for Today’s Workplace
There are numerous problems with blogger outreach programs and reaching out to bloggers blindly to cover your brand or new campaign. Finding them on a blogger database often yields inaccurate data. You want free promotion, but bloggers need and want to get paid. The blogger you find may not match your brand voice. The bloggers... More »The Problems With Blogger Outreach + The Shift to Influencer Marketing
It happens to all of us You’re trying to launch a new product or work on something to grow your business. And no matter what you try or type or research or click on, you just feel lost. Something’s just not connecting with you and you’re stuck. Let me share a story about how I... More »Feeling Stuck? Try Rediscovering Your Creativity
If I asked you to complete a 20-page form before buying a pair of headphones, would you do it? Probably not, and that is why most mobile shopping experiences suck. Smartphone and tablet users now avoid purchases and abandon shopping carts because mobile ecommerce sites are dishing out a level of user-unfriendliness that is completely... More »Mobile Shopping Shouldn’t Feel like Running a Tough Mudder
Where has all the quality content gone? Content. It’s everywhere. We read it, listen to it, watch it. Of that there is no doubt, but for our purposes, we refer to the hardest content to create on the planet – the written word. You see, everything is written. Songs. Articles, blog posts, podcasts, and even high... More »Where Has All the Good Content Gone?
Poor CNN. The venerable news network has taken a beating in the past few years, with small slipups and deliberate boondoggles that have tarnished its brand. From the embarrassment of its poop cruise obsession to an anchor’s sci-fi solution to the disappearance of flight MH370, the network has been looking for a way to recapture... More »CNNx Blends Cable and Internet Content Distribution
What makes a great employee? We often post about how to improve current styles of management, but company culture and employee engagement is a two sided gig. Employees need to be performing awesomely in order to have a amazing culture within their office, and, more importantly, so an organization can become even more successful. There... More »10 Admirable Attributes Of A Great Employee (Infographic)
Twitter is unique from Facebook in the way their news feeds work. For most users, the twitter news feed is based only upon time; that is the most recent posts appear at the top of the news feed. Facebook on the other hand, has a somewhat secretive algorithm that attempts to guess what users want... More »3 Types Of Tweets That Every Business Needs To Start Using Today
On this informative video from Matt Ballek’s YouTube channel VidiSEO, he hands the reigns over to Tim Schmoyer at ReelSEO, who delivers the 8 Ways to Brand Yourself on YouTube. These helpful tips can be applied to brands large and small, and will help give your branding cohesiveness, professionalism, and perhaps most important: searchability. Have... More »8 Ways to Brand Yourself on YouTube: VidiSEO with Matt Ballek
As you may know, today is April 15th, the last day to submit your taxes without an extension. During this time, we all take stock of our finances and investments and hope we can escape without paying too much money out of pocket. Some of the more organized of us must hunt around to find... More »How Often Should I Get an SEO Audit?
Inbound or outbound marketing? It comes up in almost every campaign kick-off or strategy brainstorm. But it’s the wrong question at the wrong time. The lines between inbound and outbound marketing are increasingly blurred – it’s not an either/or decision. And to reach your audience in a meaningful way, you have to step back from... More »Three Steps To An ‘Unbound’ Content Marketing Strategy
Twitter has been in the news a lot lately for its rumoured changes and the changes they have bought forth lately. Recently, Twitter announced about its newest two features – Where it would start letting users share up to four photos within a single tweet, as well as tag up to 10 other users in... More »Some Great Examples of How Brands Can Use New Twitter Photo Collages