We have process, right? If you are reading this article, chances are good your organization has built, or is in the process of building standardized processes for lead processing. Whether you have adopted a “waterfall” model or created your own variation, your model should closely represent your buyers’ journey from anonymity to closed business. Your... More »Lead Nurturing: It’s Not Just Poor Semantics, It’s a Non Sequitur
All Articles From Business 2 Community
How to fit the right model to your organizational objectives Overview: Converting from traditional Marketing to automated Marketing has a major impact on your organization’s Marketing team. This requires establishing the correct type of organization to achieve your goals. Tags: Marketing Automation, Marketing Automation Organization, Demand Center, Demand Center Organization We learned last week that... More »Why You Are Not Organized For Effective Marketing Automation (Part 2)
Check practically any list of trends for this or next year in business and you will find that everyone is worrying over Obamacare’s impact on the workplace. The concerns are not unfounded. After all, healthcare costs in the U.S. are astronomical, with total spending expected to reach $4.8 trillion in 2021. To put that in... More »5 Workplace Wellness Ideas to Implement Immediately
Many, if not most, marketing organizations do research into customer (or prospect base) demographics, into the buying motivations of those groups, and into other relevant data meant to inform the marketers and help development of a targeted, efficient marketing strategy. Once the strategy is developed and ready to go, tactics are employed to accomplish the... More »Video Marketing: Is Your Video Campaign Assumption-Based or Data-Informed?
If you have a domain name registered through ICANN (the Internet Corporation for Assigned Names and Numbers), you could lose it without realising it. ICANN is the domain authority that manages largely US-based and international top level domains (TLDs) such as .com, .net and .org. In January 2014, ICANN introduced new rules for domain registrars... More »Are You About to Lose Your Domain Name?
The question as to whether corporate culture has an effect on financial performance has been asked before and it will likely be asked again. In a study published in the Cornell Hospitality Quarterly, research demonstrated a link between corporate culture and financial performance. However, not all corporate cultures are created equal. Some corporate cultures had... More »Corporate Culture Directly Affects Financial Performance
When I started my first home business in the early 1990s, working from home was considered suspect and technology wasn’t as advanced as it is today. As a result, I spent a fortune on services to make it look like my business was run from a traditional office. I hired a service to answer my... More »How Solopreneurs Can Look Professional on a Tight Budget
As a social media marketer, do you find yourself simply marketing on social media platforms or are you marketing socially? Many may ask, what’s the difference? There is a big difference; one that determines whether your social media marketing campaign is a successful one or not. Social media is all about connections and conversations. This... More »Are You Marketing Socially?
Creating Your Network Creating your network can and should be done strategically. In my last post, Networking Strategically to Your Next Position, I discussed the need for you to define your tribe and your fan club. Who should be in your network? Connectors You should have at least 5% of your network be connectors. Connectors... More »Creating Your Network for Career Success
Are you a marketing and business leader struggling with getting support for your efforts to move the needle on social business? Does this sound familiar? When you talk about social business people look at you like you are crazy. People tell you that they don’t need social business, that Facebook is for kids. You have... More »Want Social Business Buy-in? Do More Than Move Their Cheese!
Kind of like the old geezer behind the curtain in the Wizard of Oz, back-end applications on an eCommerce website help to drive the magic happening on the front-end. So like Dorothy and her entourage, eCommerce website owners must pay attention to what’s happening behind the scenes. That’s because, for front-end applications to work, they... More »Improve eCommerce performance rates by going behind the scenes
There’s a lot of talk in the B2B sales and marketing community about “alignment.” It’s constantly brought up in the most reputable LinkedIn groups, and it’s a prominent topic tag on all the best industry blogs. Every business wants a piece of that alignment pie … and who can blame them? No one wants to... More »Sales And Marketing Alignment: Stop Talking, Start Understanding
Creative Agency Secrets are expert users of social media for marketing and lead generation. In this article we will show you, how to link Facebook to your Twitter account. This is useful because different social media sites get traction and followers at different rates. Is your Facebook and Twitter following the same? Our client had... More »How To Get Your Twitter Followers On To Your Facebook Page
In 2000, data experts conducted the very first study to quantify the amount of original user information created worldwide over the course of a year in “computer terms.” The study showed that over the course of 1999, the world produced 1.5 exabytes of unique data (Forbes). Fast-forward 13 years, and experts determined that, over the... More »Your Customers Are More Than a Stereotype
Toeing the line between confidence and arrogance is an easy line to cross during your job search. Sure, you might have strong technical skills and experience. You probably have a great network and personal brand, too. And chances are, you probably can find a colleague who can write you a glowing letter of recommendation. But... More »4 Ways Your Ego is Getting in the Way of Your Job Search