The Danish branch of the World Wildlife Fund has created a campaign based around a simple comparison to Snapchat that is both accurate and powerful. Just as a Snapchat message disappears in a matter of seconds, so too can an endangered species cease to exist in the blink of an eye. The WWF is using... More »WWF Taps Into Snapchat, Online Video to Raise Awareness of Endangered Species
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Ok, now that I’m over my annoyance about the jazz name of WordPress 3.9, I’m going to tell you what really I think of this new version. It’s pretty cool. Here are the features I find the most interesting: Paragraphs Paste Perfectly It has long been a peeve of mine that you can’t just paste... More »5 Timesaving Features of WordPress 3.9
Social media can be an incredibly important tool for your business. But it can also be overwhelming. You’re following what’s being said about your industry and brand, your team is trying to produce and share great content, you’re interacting with customers, finding prospects and you’re trying to make sense of it all. The biggest question... More »The Beginner’s Guide to Social Media Metrics: Audience Growth Rate
Are you using the right words in your social media updates? Are you making the most of popular words on social media? Some of my favourite infographics are the ones created by Dan Zarrella, where there is a lot of new data which can be used to improve your social media presence. So I created... More »The Most Popular Words on Social Media And How to Make the Most of Them [Infographic]
Hiring, as we have argued before, should be treated like a zero-tolerance industry. Making strong hiring decisions is crucial to any organization’s success and wrong hires are incredible expensive mistakes that bring down the morale of everybody around them. So, if we agree on that, what’s the key to hiring good people all the time? Structure. A... More »5 Steps To Hiring The Right People All The Time
Social media now holds a place alongside print and broadcast as a major, essential marketing channel for businesses. As such, social media now should be held to the same standard as those channels: your social media ROI needs to contribute to your bottom line. To prove that your social media investment is truly warranted, you... More »How To Measure Social Media ROI For Your Business
Any business owner that has multiple brick-and-mortar locations understands the obstacles they must overcome when it comes to their SEO efforts. With local, and many times, national audiences in mind, it can get tricky to identify a sole SEO strategy that works for each location. Ignoring one or the other can leave leads and sales... More »One Size Does Not Fit All: Creating An SEO Strategy For Your Multi-Location Business
WhatsApp is growing and India plays a big role, stated CEO Jan Koum once again in a recent interview with re/code. Earlier in his company’s blog Jan wrote that WhatsApp is now 500,000,000 strong. “Thanks to all of you, half a billion people around the world are now regular, active WhatsApp users. Our users are... More »WhatsApp: 500 Million Active Global Users, 48 Million Active India Users
Earlier this week, popular and long-time PR/social media blogger, Danny Brown, announced he was shuttering his popular blog. Well, he wasn’t closing it down, necessarily. But, he was announcing that he would not be blogging about PR an social media-specific topics all the time from here on out. That’s an interesting move for a guy... More »Is the Age of the Independent PR Blogger Over?
Entrepreneurs are always strapped for time! You need more. Want more. Gotta have it but you need to realize the value of your time and how to best use every second, all 86,400 of them. You can learn to maximize your productivity and feel like a rock star. I’m not talking about just being busy... More »15 Simple Tips to Harness Your Productivity
Want to get your blog off to a great start? Usually, corporate blogs take a while to get going. Even if you already have a large number of customers, it can be difficult to lead them over to your corporate blog. This can be a long, frustrating process that leads many bright-eyed would-be corporate blogs... More »Blog Writing Tricks for Quick Success
“What’s love got to do with it?” That’s how I responded to a client’s comment to me about wanting to make her product users “fall in love with the brand”. Ever since Lovemarks was published in 2004, followed by The Lovemarks Effect and more recently Loveworks, companies have talked about how much brands are loved... More »Looking for (Consumer) Love? You Might Just be Setting Yourself up for Disappointment
Earlier this week, Ethan Banks wrote a very nice article about Mellanox’s dual spine and leaf network in support of a large amount 10GbE access ports. After describing the scaled up network design, he reviews 8 observations about the design, not to point out good or bad, but merely to point out specific points to... More »There is Cost Per Port and Then There is Cost Per Port…
There is not a day goes by that I do not receive at least 5 -10 emails or web form contacts asking me, our agency and our clients to support an event, partner or give free consulting advice or services to an over blown promise and sales pitch. Usually they go something like this… We... More »Enough of the Exaggerated Sales Pitch, Prove Some Value!
Content marketing is an important element of any digital marketing campaign. Do your research. Write a plan. Be consistent. The following tips will help digital marketers develop a new content strategy – or fine-tune a current one. Know your customers. Have you done the hard work to learn more about your customers? Do you know... More »9 Content Marketing Tips Even A Newbie Can Implement