Sadly the level of trust around the world has declined dramatically over the past few years – just look at the way people see the government, CEO’s, foreign countries with corruption, our Congress, and many brands (company and product/service). Branding is basically about developing emotional connections – i.e. trust-based relationships that will cultivate greater loyalty... More »How to Build Brand Trust – 4 Essential Steps
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Once upon a time, the Internet was born. Brands and companies created websites to go on the Internet. They had URL addresses, which is how people found them. Then, Yahoo, Lycos, Google and Bing came along to help visitors to the World Wide Web find what they were looking for. Millions and MILLIONS of pages... More »Links to Success: Great Content and Linking Make a Powerful SEO Strategy
In order to be successful with paid search marketing you will need to constantly test and optimize your campaign. PPC isn’t a “set it and forget it” solution, and that approach will lead to depleted budgets with little return. A successful paid search effort requires constant testing and optimization in order to improve the return... More »5 Reasons Your Paid Search Campaign Needs Optimization
Cleaning house because I’m tired of being tweeted at. I recently noticed that my twitter feed contains very few real people. Well, they are real people; they are just mechanically posting. I don’t want to read your “10 ways…” and I don’t care about the “What she did next will blow you away” tweets. Content... More »5 reasons your “10 ways to” will not blow my mind and funnels are for beer bongs
We often meet someone for the first time and they already have preconceived notions about the way we will interact and carry ourselves. Why is this? As the old adage claims, “Your reputation precedes you.” What you put out there can take on a life if its own. In the business world, reputation is extremely... More »Are You Properly Equipped for Reputation Building?
While it is no secret that social media has helped SME’s will minimal resources to grow, it is important that owners retain an open mind when attempting to expand their ventures. In addition to the growing range of social media channels available, for example, there are also other avenues through which small and independent businesses... More »Apprenticeships and Internships: Can They Provide an Employment Solution for Your Small Business?
Bad customer service generally happens because there’s an inherent disconnect between the expectations of the customer and the demands of the call center. But no organization sets out to make bad customer experiences happen. Although never intended, it’s too often the typical result of actions taken. Dan and Chip Heath’s book Switch: How to Change... More »The Conflicting Nature of Customer Service
In the world of digital marketing, it’s easy to forget that some email addresses are collected in person. Whether you just taught a workshop or seminar, hosted an event, or found yourself at a vendor’s table at a conference, chances are good that you’ve walked out with a list of names to add to your... More »After an Event: How to Connect and Follow up on Email + Social
Does acquiring a new project for you, connotes concealing your weaknesses and mastering the art of deception? It’s time to grab your business prospects’ attention by not just what you’re selling (a lot many are doing that already), but by hitting the sweet spot with the most unique/scarce asset you possess. Picture this―someone who’s designed... More »3 Smart Ways to Focus on Strengths and Win From Your Competitors
A lot of people say great content is in sparse supply, but that may only be true by relativity. A fair number of good writers and content creators do exist now—certainly more than most people may be aware of. And awareness, really, is the problem. A lot of great content ends up being relegated to... More »4 Reasons Great Content Doesn’t Make It
We were kicking off a web design and development project recently when an interesting comment was made… Ugly converts! The unfortunate thing is that this is true. Ugly calls to action on websites actually get clicked… ugly converts. But does conversion have to be ugly? Not really. Design can be an incredibly powerful tool in... More »Are You Using Design to Get Clicks on Your Website?
In the past month, I’ve had two new clients come to me because they were deserted, let down, or under-valued by their current web developers. Both of them had existing contracts with these developers, and yet both of them were so fed-up that they were ready to walk away from existing relationships, financial investments, and... More »You Deserve Better: How to Avoid Switching Developers Mid-Project
I get asked all too often how I get so much done in a day. You probably do too. Ironically, I get asked if I do all my own writing (like this post) and if I do all my own social media nonsense. The answer is “YES”… For better or worse ‘EDGY’ is all homegrown. But it’s not... More »21 Apps To Help You Live Like a Bad-ass
Welcome to the third and final post in a series about content curation. First we got started by organizing topics and the people sharing about those topics, then we looked at how to quickly share other people’s content with your own networks. In the second post I noted the importance of adding your own commentary... More »Creating Curated Content for Social Media, Email and Your Blog
Social Media is an indispensable asset to every company which can be used to broadcast and reach out to their audience. How do they generally plan to reach out and gain authority? The answer lies in conducting campaigns with social media on a consistent basis. These campaigns can be stand alone and singled out for... More »How to Measure a Twitter Campaign?