Keeping your business on top of social trends can be an exhausting challenge. As soon as your Facebook page started collecting likes, you had to learn how to market in 140 characters or less. And now that you’re a pro at that, analysts are telling you the real gold is further west; the proverbial marketing... More »Which Visual Marketing Platform is Best for Your Brand?
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“The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analysed until they are well understood. The correct methods of procedure have been proved and established. We know what is most effective and... More »The Science of Marketing: Why Measured Marketing is No Longer Enough
If you’re looking to undergo a full website redesign, or if you’re simply trying to update your brand messaging, it’s essential to perform a content audit. Analyzing your current content strategy is an easy way to give your website a facelift and it provides the ideal opportunity to assess the tone of voice for your redesign.... More »How to Conduct a Website Content Audit in 3 Easy Steps
Today, I gave some attention to a part of Twitter that I’ve pretty much ignored – lists. Yes, I’ve created a slew of lists, but I rarely go back to them unless I am doing some research on a particular subject or industry expert. While I was checking my notifications, I noticed someone had added... More »How to Remove Yourself from a Twitter List
Common sense tells us that business buyers are primarily interested in the business value of a product. We think that unlike B2C buyers, who are more emotionally invested in products they use, B2B buyers care more about detailed product specs, competitive differentiators, and value propositions. Right? Wrong! Turns out, B2B brands drive significantly more emotional... More »Content Marketing for Business Services: Data That Proves Emotion Trumps Reason
For businesses with multiple locations, chances are, you’re probably already experiencing how challenging it is for your marketing campaigns to make headway. Fortunately, for SEO, there are solutions that can really drive your efforts. When devising an SEO strategy for your multi-location business, the most important thing to remember is to have foundational SEO practices... More »SEO Practices at the Local Level Can Yield Huge Results
Simplicity is the new thing. Quality is so over and innovation is fading into everythingness. We’ve all but given up on trust so I guess that just leaves us with getting more by doing less. Wasn’t that your New Year’s resolution? Find your center and eliminate everything and everyone that is not essential. All you... More »Complexity First; Simplicity Last
Content media marketing has been around for more than a century, with the earliest known pioneer being a baking powder company that incorporated recipes in their packaging. Today, content marketing has moved on to the digital realm and grown more dynamic with the changing times. With the advent of social media, everyone on the internet... More »4 Examples of Content Marketing Gurus
Social media is too important to be ignored anymore. Nearly every company concerned with developing an online presence is also present on social media and is at the very least looking into viral marketing campaigns. These tools have functioned in a variety of ways, from announcing new products, advertising or even public apologies without the... More »How Social Media and Online Video are Shaping Customer Service
Social media is a marketing monster. It provides the most powerful platform to share your message with the world. But, how do marketers break through all the “noise” on social? With so many companies sharing so much stuff, what tactics do the savviest marketers use for social media optimization across their social networks? I came... More »Why Images and Photos Rule Social Media
eMarketer recently posted an article citing a Q1 2014 report from Gallup and Wells Fargo—it found that attracting customers, targeting business opportunities and finding work or new business was the top challenge among U.S. small business owners (21%). The solution to this challenge, according to March 2014 polling by Huzzah Media, is friend referrals. Over... More »3 Marketing Strategies for Generating Valuable Referrals
I FIT IT IN WHEN I CAN There’s a lot of talk these days about Content, Content Marketing and Content Strategy, isn’t there? You’re busy, so it’s easy to ignore the formality of it. You write what you can, when you can, about what you know. Isn’t it enough that you are squirreling away enough... More »Content Marketing: Can It Be Done In Your Spare Time?
Every morning, my dog Zoe and I start the day with a walk down Main Street in my hometown. Despite only a handful of stores being open at that time, Zoe stops in her tracks when we pass the local pet store, trying to convince me to go in. For a pet store, getting dogs... More »Get Customers to Come Back Again and Again: 5 Things You Should Try
After extensive research (time on Twitter) and deep study (that insomnia period between 2 and 4AM), I have compiled a list of the most common mistakes made by individuals on social media. I feel I should cite my sources so here goes: Linda. (Man, citations are a royal pain, aren’t they??) Now, sure, we’re not... More »Top 5 Mistakes Individuals Make On Social Media
The pitch you’re most likely to hear for Yammer is that it’s “Facebook or Twitter for Your Business.” It’s a sentence that serves its purpose, in that you immediately get the idea, but it ultimately fails because it makes Yammer sound like the most boring thing in the entire universe. If you mostly use social... More »“Twitter for Business” is an Awful Idea, but Yammer’s Actually Great