We’re constantly told that diversity is a good thing. Unfortunately, when you hear something often enough, you take that knowledge for granted — instead of being “good for reasons X, Y, and Z”, it just becomes “good”. It’s accepted as fact, and once you’ve accepted something as fact, you stop thinking about it in so... More »Is Lack Of Diversity Holding Back Your Business?
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Competitive keywords in online search engine optimization (SEO) can be hard to use, requiring you to both use the correct one and implement them properly, including accounting for keyword density. By following these basic keyword tips and SEO techniques, your business can easily manage, maintain, and improve your SEO rankings. Placement You probably already know... More »Proper Keyword Placement Tactics
Have you ever visited a friend who regaled you with their 50-page wedding album or 30-minute DVD of a European vacation? Perhaps they had you crouch over their computer while linking to Facebook posts and images so they could enthuse over their latest accomplishment? How difficult is it to sit still as they narrate each... More »Why Shrinking Your Resume Can Hurt You
Social media is the most important gear in the sales and demand generation engine. Simply put, it’s the science of social media and lead generation physics. The bigger the gear size the harder the gear works. And the harder the gear works, the faster and more productive the machine will work to create revenue. Do... More »Social Media Is The Biggest Gear In The Demand Generation Engine
Centered Leadership, a new book from Joanna Barsh and Johanne Lavoie at McKinsey & Co, introduces the importance of mind-sets to effective leadership. They note that unfortunately leaders often attack a challenge without addressing the underlying attitudes and beliefs that drive the challenge. The authors focus on ideas that allow leaders to find new behaviors... More »Sales Leaders – 5 Tips for Achieving Your Best From McKinsey & Co
Welcome to week 3 of LOW-TECH month. Today we have a real treat. We’re going to answer the question: How do you light beautifully without any lights? After all, when you’re out at the grocery store and you don’t happen to have 3 of your handy-dandy 4 ft. softboxes with you, if you rely on... More »How to Get Ultra Low-Tech/High Quality Lighting In Your Videos
In January, Google Webspam’s Matt Cutts declared guest blogging a spammy practice. For the next 24 hours, the marketing world was in a flurry, desperately trying to figure out a substitute off-page SEO tactic. Three months later and what is the marketing world up to? Well, we’re still guest blogging but with a different purpose.... More »Guest Blogging: The Matt Cutts Aftermath
Much is being harped about how search engines are giving lot of importance to quality content. Yes, content will get you followers but how do you get them to your site in the first place? You cannot afford to ignore the searchers who key into the search bar and come to your site through the... More »How to Choose SEO Compatible Keywords?
Should the same inside sales representative perform both outbound prospecting and inbound marketing functions? Last month we visited the topic of inside sales: when it is used, and what models are typical. A very typical inside sales position is one that generates leads for the organization. Then, either the inside or outside sales representatives handle,... More »Inside Sales and the Trouble With Double Duty Expectations
Over the last few years, there has been a shift in the business world. It used to be that you could run a few ad campaigns, start cold calling, hop on a plane, go golfing, have a couple drinks and close a six or seven figure deal. Since then, the internet and technology as a... More »Cut The Excuses: These Two Studies Show Why Social Selling Works
I’ve been working on some of the early chapters for my frontline customer service book this month, and one of the topics I’ve been focused on is the importance of a good customer service mindset. Crucial to this mindset is the fundamental belief that we are there to serve our customers. At its most basic... More »Customer Before Employee, Employee Over Customer
If you want to achieve sustainable improvement in your sales and marketing, you’ve got to be scientific in your efforts. And that means being rational: making only informed tweaks based on real, quantifiable evidence. If you think that sounds a whole lot like sales enablement, you’re spot on. Successful sales enablement actually uses the scientific... More »The Science Of Sales Enablement: Real, Quantifiable Sales Success
Throughout the year I speak with hundreds of project managers from around the world about their experiences with their respective PM colleagues. I also have the opportunity to speak with dozens of potential clients about their experiences, expectations and frustrations with regards to the role of a project manager in the enterprise. As expected, there... More »How to Be a Project Leader Not a Project Manager
If you’re looking for a job in content marketing, the time is ripe. Content marketing is the top hiring priority for marketing departments, beating out social media, design, lead generation, and executive staff. And new research shows that 78% of surveyed companies are looking to hire 1-3 content team members in the next year. For... More »How to Get a Job in Content Marketing: An Interview with LinkedIn’s Jason Miller
Expectation from Samsung’s next generation phablet i.e. Galaxy Note 4 is really high resulting in the cyber space to be bombarded with rumors, updates and news on it. Galaxy Note 3, Note 4’s predecessor was a really cool phablet which has floored millions of consumers from all around the world. It’s being more than six... More »Samsung Galaxy Note 4 To Hit The Shelves On September 2014