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    Understanding Preheaders And Their Importance In Your Marketing Emails
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    Understanding Preheaders And Their Importance In Your Marketing Emails

    First Things First – What Are Preheaders? A preheader is the short text snippet or summary text that directly follows the subject line when an email... More »

    Marketing: How To Optimize Your Conversion Rates
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    Marketing: How To Optimize Your Conversion Rates

    It’s time for an introduction: Higher conversion rates, I’d like you to meet increased sales and customer satisfaction, sometimes we like to call it... More »

    How to Measure Instagram Traffic, Leads and Sales [Infographic]
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    How to Measure Instagram Traffic, Leads and Sales [Infographic]

    Brands have started using their Instagram posts to drive traffic to their profile’s bio section — hence the ubiquitous “Click the link our bio!”... More »

    Are You Ready for Mobilegeddon? 5 Quick and Dirty Tips to Save Your Ranking
     

    Are You Ready for Mobilegeddon? 5 Quick and Dirty Tips to Save Your Ranking

    Most of us understand that no matter what industry we serve, it’s important to be mobile-friendly. After all, consumers spend nearly 60% of their... More »

    3 in 5 Online Local Searches Result in a Purchase – Are You Taking Advantage? [Infographic]
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    3 in 5 Online Local Searches Result in a Purchase – Are You Taking Advantage? [Infographic]

    Business owners are always looking for new and effective strategies to grow their clientele. Online strategies like social media, search engine... More »

    Load Balancing & Failover: Your “Always On” Solution to Customer Delight and Employee Happiness
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    Load Balancing & Failover: Your “Always On” Solution to Customer Delight and Employee Happiness

    Technical wizardry known as load balancing and failover is what’s behind near-perfect uptime, constant availability, and the delightfully satisfying... More »

    The Importance of Brand Integrity in the Digital Age
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    The Importance of Brand Integrity in the Digital Age

    A few weeks back, I was involved in a minor dust up at a local bar. Though it didn’t come to broken chairs or fisticuffs, the whole episode reminded... More »

    7 Examples Of Emails That Are Doing Nothing To Encourage A Click-Through
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    7 Examples Of Emails That Are Doing Nothing To Encourage A Click-Through

    I have a confession to make, I’m terrible at opening emails. But worse, even if I do open an email, I rarely (if ever) click-through on an... More »

    High-Potential Marketers Lead With Data
     

    High-Potential Marketers Lead With Data

    This is Part 4 of a 4-part blog series highlighting key skills to advance your marketing career. Which of the following would you rather have on your... More »

    How Can Tech Companies Use Psychology To Affect Customer Decisions?
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    How Can Tech Companies Use Psychology To Affect Customer Decisions?

    During your weekly trip to the grocery store, you approach a refrigerator section displaying several similarly priced containers of orange juice. In... More »

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