A sound marketing plan is key to the success of your business. Here's how to start. More »Three Steps to Developing a Marketing Plan for Your Small Business
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Whether you are seeking funding from investors or putting a business plan together as a blueprint for managing and monitoring your business, it is imperative that you make financial projections. Such financial projections will attract investors and serve as a guide to future business decisions. Financial projections can be intimidating. However, they are less a matter of mathematical aptitude and more a matter of your knowledge of your business, the industry, and the market.To make projections More »Making Financial Projections in Your Business Plan
One of the most popular methods of online advertising is CPC, or cost-per-click, advertising. If you have been researching online advertising, you are probably already familiar with this term. As Web users become more and more jaded to banner and button ads, and click-through rates for these types of ads plummet, CPC advertising has taken hold. Ads are displayed in the same way as in CPM (cost per 1,000 impressions, or instances of an ad appearing on a Web site) deals — the difference is in More »What Is CPC-Based Web Advertising?
A top-rate sales team can deliver an amazing competitive advantage. Learn how to build and motivate a sales force that will make your small business shine. More »Building a Sales Team for Your Small Business
Let's face it, pay is often a primary motivator for work. When setting your financial goals and preparing for salary negotiations, Rich Lakis, a human resources consultant with more than 15 years of senior level HR experience in the banking, telecom and travel industry sectors, offers these tips in negotiating a win-win compensation package. More »Ten Tips for Negotiating Salary and Benefits
Here are some issues to consider when you go through the due diligence process prior to buying a small business. More »How to Perform Due Diligence Before Buying a Business