@OREO: The Tasty Voice of the Twitter Generation

If cookies could talk, we hope they’d all be as funny as Oreo.

“Milk’s Favorite Cookie” has captured the heart of succinct social media with its creative, witty voice. The Oreo Twitter account is has become well-known for quick responses to current events – i.e. Super Bowl 2013 – and clever cookie visuals.

As Oreo’s Twitter bio says, they’re “serving up tweets guaranteed to make you want to Twist, Lick, and Dunk.” The famous brand has found the key to standing out among the social clutter: a personality as rich as a chocolate cookie and filled with humor.

Oreo has been around since 1912 and seamlessly transitioned into the digital era. Although they have a strong presence on several social networks, their Twitter profile is particularly inspiring. With 79,073 followers and counting, they make effective use of the real-time marketing potential.

The Oreo Twitter account has received much media attention for its posts surrounding entertainment events such as the Super Bowl, the Grammys and the Oscars. Hashtags are also an important part of trending engagement on Twitter, and Oreo makes good use of general ones, as well as creates their own – i.e. #oreoproblems and #oreoetiquette.

Blending unique, custom images and simple text tweets, Oreo has perfected the right balance in Twitter content. Of course, social interaction is always encouraged, and the brand often retweets users who mention them. Their recent “Cookie vs Crème” campaign cultivates high engagement levels, with many users sharing their Oreo preference.

Although it isn’t always as easy for other brands to incorporate such creativity in their product or services, Oreo provides a good example of a brand that doesn’t take themselves too seriously – and makes social media marketing fun.

This cookie has something to teach every Tweeter! Below are some of our favorite Oreo tweets, demonstrating important aspects of cultivating a successful Twitter personality with only 140-characters:

Hashtags.

@OREO: The Tasty Voice of the Twitter Generation image oreo 1@OREO: The Tasty Voice of the Twitter Generation

Engagement.

@OREO: The Tasty Voice of the Twitter Generation image oreo opposite@OREO: The Tasty Voice of the Twitter Generation

Humor.

@OREO: The Tasty Voice of the Twitter Generation image oreo2@OREO: The Tasty Voice of the Twitter Generation

Simplicity.

@OREO: The Tasty Voice of the Twitter Generation image oreo friday@OREO: The Tasty Voice of the Twitter Generation

Interaction.

@OREO: The Tasty Voice of the Twitter Generation image oreo rt@OREO: The Tasty Voice of the Twitter Generation

Timeliness.

@OREO: The Tasty Voice of the Twitter Generation image oreo@OREO: The Tasty Voice of the Twitter Generation

As part of Oreo’s “Cookie vs. Crème” campaign, they released a parody video: The Oreo Separator Machine.

Oreo’s success shows older brands can adapt to social successfully. They demonstrate the impact creative branding and trending content can have on sales and visibility. We’d love to hear what you think about Oreo’s marketing strategy in the comments below.

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