How To Optimize Your Pinterest Profile, Boards, and Pins

How To Optimize Your Pinterest Profile, Boards, and Pins image How to Optimize Your Pinterest ImagesHow To Optimize Your Pinterest Profile, Boards, and PinsThere’s no secret that Pinterest is a force to be reckoned with in the social media world. According to a study conducted by Bizrate Insights, over 1 in 4 respondents have purchased an item directly from sites such as Pinterest by clicking through an image.

The Pinterest layout has even influenced other organizations such as Mashable and Google+.

With the ever-growing dominance of images, neglecting Pinterest can be a big mistake, especially if you’re in the retail industry.

How can you optimize your Pinterest profile, boards, and pins to get the most from your Pinterest presence? Strategexe has you covered…keep reading!

Optimizing Your “About” Section

Your About section is likely the first thing everyone is going to glance at when they land on your Pinterest profile. You have 160 characters to make a big impact on the visitor, with the goal being to generate follows or entice people to browse your profile more.

How To Optimize Your Pinterest Profile, Boards, and Pins image pinterest profileHow To Optimize Your Pinterest Profile, Boards, and Pins

Optimize your About section by using relevant keywords, providing your location, and verifying your website.

You should focus on answering these questions in your About section:

  • Who are you and/or what industry are you in?
  • Why are you on Pinterest?
  • What exact value do you bring to people who follow you?
  • What credibility or authority do you have in the niches you pin about the most?

Answer these questions as effectively as possible and don’t forget to drop in keywords to optimize your profile for both search engines and Pinterest’s search function.

Beyond those suggestions, you’ll want to have a good profile picture. Whether that should be your personal picture or your company logo depends on your goals. In general, people tend to engage more when a personal picture is used, but, as a brand, you may not want your company’s Pinterest presence or reputation attached to a single individual.

Lastly, be sure to include your location and verify your website.

Optimizing Boards & Their Positioning

Optimizing your boards is arguably the second most important detail right behind optimizing your individual pins (which we’ll talk about in a moment).

Each board you create should have a short, very descriptive name, allowing people to skim board titles and figure out which boards they want to follow. A keyword-rich board description is also a necessity, but use “natural language” in the board description and don’t over-stuff keywords.

It’s also a good idea to segment your boards. For example, instead of having one board for pins about recipes, consider having multiple boards for things like breakfast recipes, lunch recipes, dinner recipes, summer recipes, spring recipes, and so on.

You may end up with 20-30 boards instead of 8-10, but segmenting heavily will allow you to reach a more specific audience, create variety on your profile, and improve your chances of ranking well in search.

As for the positioning of your boards, a study conducted by EyeTrackShop produced some interesting conclusions. The boards at the top of your profile will, of course, be noticed more often by visitors, so always be sure to have your best boards front and center.

Optimizing Pins to Maximize Repins and Click-Throughs

As with any social network, there are amazing benefits to getting your updates shared by others.

Let’s say you have 300 followers and you pin an image. Two of your followers, each with 180 followers, then repin your image. Your image has now been shared with an additional 360 people — from only two repins! Obviously, you want to get as many repins as possible, because it increases the likelihood of getting click-throughs.

Here are a handful of tips and suggestions to get more repins:

  • If you upload an original image, always edit the pin and include a link to your website. If the image isn’t original, I would suggest you don’t upload the image or, at the very least, don’t attach your link to it. This can be considered copyright infringement and Pinterest isn’t liable for that — you are.
  • Pin descriptions are a must, but keep them as short as possible while still providing a quality description. Long descriptions can make your pin look awkward and annoying on the home screens of users.
  • Images that are longer and more vertical tend to get repinned and clicked on more often. However, your image shouldn’t be so long that users have to scroll down to see the whole image. If this is the case, users are less likely to scroll back up to repin the image.
  • Include calls-to-action in your Pinterest images and descriptions.
  • Use images with text laid over them when linking to blog content on your website. Take a look at the image below for an example. Notice how the pinned image completely describes the content if you were to click through the image?

How To Optimize Your Pinterest Profile, Boards, and Pins image pinterest pins optimizeHow To Optimize Your Pinterest Profile, Boards, and Pins

Include images with text that describes where users will be taken if they click through!

Get Pinning!

These suggestions should give you a great start for building your Pinterest presence. If you have any questions or further suggestions, leave a comment below. Also, follow Strategexe on Pinterest and let’s get pinning together!

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