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How To Optimize Your LinkedIn Profile for Your Job Search

By Samantha Collier | Small Business

How To Optimize Your LinkedIn Profile for Your Job Search image iStock 000017000243XSmallHow To Optimize Your LinkedIn Profile for Your Job SearchWhen you’re on the hunt for a new job, I’d argue that having an optimized LinkedIn profile should be one of your top priorities. Most of the other social networks – Twitter, Facebook, Pinterest, etc. – pale in comparison when it comes to your job search opportunities. Here are some simple ways to optimize your LinkedIn profile for optimal job search effectiveness:

1. Update Your Personal URL

Already have a LinkedIn Profile? Well done! Now it’s time to go a step further and personalize your LinkedIn URL to include your name. Don’t forget, custom public profile URLs are available on a first come, first serve basis. Your custom URL can have between 5 – 30 letters and numbers and you can’t use spaces, symbols or special characters. I suggest using your first and last name and including your initial if needed.

2. Include a Recent, Professional Photo of Yourself

There’s nothing worse than visiting a LinkedIn profile without a picture. Actually, visiting a LinkedIn profile that includes a bar-star or shirtless picture is worse, but you get the idea. Make sure you include a recent, professional picture on your LinkedIn profile.

3. Include Your Relevant Experience and Education

Your LinkedIn profile is your online resume and it’s important to include all of your relevant and recent experience and education including software programs you have worked with. There’s been much debate about how many positions to include but my suggestion is at least two. Adding jobs and schools is a great way to network with previous colleagues and school-chums as well.

4. Give Recommendations

A great way to build your personal recommendations on LinkedIn is to give recommendations and hope they will give you one in return. You can also ask for recommendations if you prefer. Your recommendations will be publicly displayed on your website and are a great way to build up your personal brand.

5. Build Your Network

One of the biggest tips we have when it comes to landing your dream job is to network, network, network. Growing your LinkedIn connection base is an excellent way to do this. You should add as many people as possible including family, friends, colleagues, school-mates, etc.

What else do you want to learn about social networking and job searching? Share your questions and comments with us in the comment section below.

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