The Opening Line

The Opening Line image flying emailsThe Opening LineHow do I know if I’ve wrote a good email subject line?

It’s one of my frequently asked questions, how do I know if I’ve wrote a good subject line? It’s said that when it comes to adverts that the headline worth around 75-80% of the impact of the advert, and the same is true when it comes to email marketing except in this case the headline is your subject line.

Getting the subject line right is essential in getting people to open and read your emails so here are five quick tips to getting the subject line right.

Keep it simple
There’s no need for writing your email subject line to be complex and imtimidating, just keep it simple and describe the content of your email.

Ask!
It’s been proven time and time again in tests that subject lines that ask a question perform better. Think about what your audience would like to know, what are their interests? Just make sure that the content answers the question – see above.

Short and sweet
Email marketing company MailerMailer found that shorter subject lines had higher open rates and click rates than longer subject lines. Try to keep your subject line to less than 50 characters.

Create urgency
Your subscribers are more likely to open the email and read it if the subject line creates a sense of urgency or scarcity. For example, “LAST DAY for up to 80% off your order!”

Don’t do this!
Don’t write subject lines like adverts and try to sell through your subject line. As Mailchimp say, “When it comes to email marketing, the best subject lines tell what’s inside, and the worst subject lines sell what’s inside.”

Your turn
If you’ve got any questions about email subject lines use the comments below to ask them and I’ll answer them later in the week.

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