War is a tough deal no matter how it happens. But guerrilla warfare is a whole lot trickier to deal with compared to a frontal assault from a Oh No! Guerrilla Warfare From Panda!recognized military. SEOs are always trying to spot the next ‘frontal assault’ from Google’s algorithms. But it turns out that we should not be expecting any big, identifiable Panda Update. Instead, we should continue to expect more of a ‘guerrilla warfare from Google Panda’. But as I’ve said a few times before, marketing done well shouldn’t have to worry about algorithm changes!
Guerrilla Warfare from Google Panda. Does it matter?
Here’s the deal. Our ever-watchful Barry Schwartz at Search Engine Round Table passed along the news that Matt Cutts himself has clearly stated (just a week ago) that the big old hairy algo changes that everyone grew to fear and plan for will simply not be a part of our future.
Rather than having some huge change that happens on a given day. You are more likely in the future to see Panda deployed gradually as we rebuild the index. So you are less likely to see these large scale sorts of changes. – Matt Cutts (head of Webspam @ Google)
Instead – and which seems completely reasonable and predictable – Google will routinely make algo adjustments, even on a daily basis, in order to keep improving their ability to find the most relevant, trusted search results, and to filter out all the less relevant noise and junk.
If you are a person that is always working hard to game Google, to put out purely fluff-and-bluff tactics like 8,000 bookmarks, 200 web directory submissions and a whole army of free, throw-away, garbage websites to Oh No! Guerrilla Warfare From Panda!create back links, then these guerrilla tactics from Google ought to concern you. You won’t be able to get some grand announcement, and then modify your game. You’ll just have to plan for your own eventual demise. But if you will simply focus on producing quality content, get it optimized for easy location by your target audience, and keep an open ear to LISTEN to and RESPOND to those that engage with you, then you have nothing at all to worry about.
How important is an algorithm change?
O.K., now it’s your turn. Tell us all what YOU think about the importance of tracking algorithm changes. Is it something we can stop worrying about? Or is it something we need to worry about MORE? And… if you like getting involved in these discussions, just sign up for email alerts so I can keep you posted. Thanks!
photo by: anneheathen
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