Its Not Rocket Science
Through the centuries, mankind has used the power of both word and image to express ideas, announce events, and to educate the masses. The early caveman drawings, Egyptian hieroglyphics, the town crier, the early days of radio and television have all served as the seeds to what we now refer to as social media. While the terminology and the means to disseminate the information have evolved, the basic premise remains the same.
I admit I will probably not garner any new fans; in fact, I may even lose some with this post. However, let’s be honest here. Social media marketing is not rocket science. There are those that seem to base their entire existence on the SEO, the Google Analytics, and the like. Seriously, if your online marketing strategy is approached with both common sense and a clear focus on the message, all that statistical “mumbo jumbo” becomes moot. (Oh, that last line is sure to get some negative responses.)
That being said; why do so many of those who claim to be social media marketing experts or gurus try to sell us on the idea that this is something new?
Although my posts are primarily personal observations; I did take the time to research a link to some basic marketing concepts. In doing so, I found the following from December, 2005:
Basic concepts of marketing
1. You see a gorgeous girl at a party. You go up to her and say: ” I am very rich. Marry me !”.
———— That’s “Direct Marketing”
2. You see a gorgeous girl at a party. You go up to her & get her phone no.. The next day you call & say:” I am very rich. Marry me !”.
———— That’s “Telemarketing”
3.You’re at a party with a bunch of friends & see a gorgeous girl. One of your friends goes up to her & says: ” He’s very rich. Marry him !”.
—————- That’s “Advertising”
4. You’re at a party & see a gorgeous girl. You get up, straighten your tie, walk up to her & pour her a drink. You then open the car door for her, pick up her bag after she drops it, offer her a ride & say: ” By the way, I’m very rich. Will you marry me !”.
—————- That’s “Public Relations”
5. You’re at a party and see a gorgeous girl. She walks up to you and says: “You are very rich. Will you marry me !”.
——————– That’s “Brand Recognition”
6. You see a gorgeous girl at a party. You go up to her and say: ” I am very rich. Marry me !”.. She gives you a nice hard slap on your face.
——————–That’s “Customer feedback”
7. You see a gorgeous girl at a party. You go up to her and say: ” I am very rich. Marry me !”. And she introduces you to her husband.
——————- That’s “Demand & Supply”
8. You see a gorgeous girl at a party. You go up to her and, before you say anything, another person comes and tells her ” I am very rich. Will you marry me !”.and she goes with him.
—————–That’s “Competition eating into your market share”
9. You see a gorgeous girl at a party. You go up to her and before you say : ” I am very rich. Marry me !”., Your wife arrives.
——————- That’s “Restriction for entering new markets”
(source: Some Basic Marketing Concepts )
All nine of the above are as true today in the social media marketing industry as they were then. Know your brand, know your competition and, most importantly, know your audience. Every one of the 9 concepts have the marketer engaging with the audience in some way or another.
Engagement should be every marketer’s mantra. If you actively engage with your fans and followers, all the numbers and statistics will fall into place.
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