Whether you work in the telemarketing industry or just use it for your own business, DNC lists can feel like Kryptonite. That’s not surprising given how first-timers don’t even take off any more because they don’t want to violate that one, single law.
So just what is it about this one law that trips them up? Is it because they presume it comes with so many rules?
Do Not Call – One Law, So Many Rules?The good news is that despite so many perceived rules, you only need to know a few to start your campaign with some peace of mind.
- Rule #1: Businesses are not eligible for DNC registers – Canada’s DNC list is one example. Only numbers that are defined as personal or home-based tend to be allowed on the list. This leaves a lot of places still open for calls (e.g. offices, small companies).
- Rule #2: Always ask permission – Asking permission to call is already standard protocol in B2B telemarketing. It’s easier to get past gatekeepers when prospects are willingly expecting you. But to better your chances, you can also integrate other channels like emails.
- Rule #3: Respect those who opt-out – Opt-out isn’t a happy word in marketing but that doesn’t mean you should disrespect those who no longer wish to hear from you. Part of the rules laid out by DNC laws is they are given that right.
What tends to get overlooked is the fact that DNC lists are primarily intended to protect consumers. That still only covers half the markets targeted by businesses. The same can be said for any complications arising from the law. More than half of it presumes a situation where a consumer’s privacy and information is being violated by pushy phone salesmen.
That’s a broad generalization of the different kinds of people who use the phone to promote and conduct their business.
Thus, despite the many fears around it, DNC lists can easily become a no-brainer if you just follow the above rules. Know there are still plenty of businesses you can all; always ask for permission; and never disrespect those who request that you stop sending them messages.
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