What’s Next in Mobile Computing Part 2 – The BYOD Phenomenon Grows

Mobility has likely shown its might within your enterprise, if it has kept up with the business trends over the past year. The Bring Your Own Device (BYOD) movement has spread to all facets of business, from the employee level to the upper levels of management and the executive division. From the largest IT-driven firm to retailers and doctor’s offices, mobile access has changed the way business is done.

If the latest product innovations and trade forums, such as Interop Las Vegas, are any indicators, BYOD is here to stay and you’ll likely see many trends related to mobile devices in the enterprise over the next year. Both Microsoft and Apple have introduced plans to evolve their products into the corporate mobile marketplace. Examples include the shifting focus of Intel’s ultrabook and Microsoft’s new approach to its classic OS with Windows 8. A trend in itself, BYOD is now being driven by several factors.

  • There’s No Stopping BYOD – Companies across the board have seen their employees become more satisfied and productive when they can bring their mobile devices to the table. It has also become easier to retain them in the company, and at the same time the phenomenon can be employed as a motivator for recruiting the tech-savvy employees of the future.
  • Conquering the Security Dilemma – In the beginning, IT staff and CTOs were bogged down by thinking of ways to secure corporate data which could be accessed on a mobile device. Mobile device management services have become more prevalent. At the same time, mobile application management programs capable of controlling access from multiple operating systems are of utmost importance. Another part of the BYOD trend are enterprise app stores. These are useful applications IT administrators know are safe, because it is much easier to maintain a firm grip on corporate content.
  • Successful Recruiting Means Being Ready – Staying on top of the latest trends is not only important for competing in the marketplace. Recruiting young workers requires knowledge of the current online culture, where college grads are accustomed to many aspects of the BYOD environment. A Gartner analysis found that college graduates were checking BYOD policies for companies they were considering job offers with, as early as last year. If your enterprise isn’t ready, finding new help to hire will be that much more difficult.
  • Increasing Competition – BYOD has become so popular that the major players in the computing industry have stepped up their game. Apple’s iOS has been the main platform of choice with mobile BYOD, while Android has had its fair share as well. The iPad is a powerhouse when it comes to mobile computing at a business level. An up and coming horse in the race is Windows 8, a thorough redesign of Microsoft’s OS to address the current mobility trends. Product innovations and future upgrades promise to boost it as a competitor in the mobile market.

For your enterprise, BYOD is a mobile trend that will not go away any time soon. Its momentum, security advances, recruiting advantage, and competitive edge mean every business should be aware of the benefits of employees, managers, and executives with own mobile devices. You should seriously consider keeping up with the trends, if your company has not already established a plan for doing so.

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