Get More Out of Your Thank You Pages: 4 Easy Tips

Get More Out of Your Thank You Pages: 4 Easy Tips image small 4759535950Get More Out of Your Thank You Pages: 4 Easy TipsIf your Thank You page is nothing more than a simple “Thank you for X” (you fill in the blank), then you are leaving money on the table.  As marketers, we often focus all of our efforts on designing perfect CTAs and landing pages but never give much thought to the post-conversion experience.

While we certainly want to express our gratitude to customers on the thank you page, including additional calls-to-action can turn a one-time business engagement into so much more. 

4 Ways to Get More Out of Your Next Thank You Page

Invite Customers to Engage with You Through Your Social Media Channels: Not only will this expand your fan base, but it is also one of the easiest ways to stay connected to your customers and keep them informed of your latest news, promotions and content. Additionally, consider adding a call-to-action to subscribe to your blog or newsletter.

Cross-sell Products and Services:  Buy anything on Amazon recently? If so, you probably noticed a listing of “More Items to Consider.” Here is an example of the Thank You page I received after purchasing Fitness Magazine on Amazon. Not only does Amazon recommend additional magazines, it also suggests I share my recent purchase with my connections on Facebook and Twitter.

Get More Out of Your Thank You Pages: 4 Easy Tips image capture1Get More Out of Your Thank You Pages: 4 Easy Tips

Promote Relevant Educational Resources: Thank You pages provide a platform for you to offer relevant educational resources including, eBooks, infographics, white papers, product guides or videos to your prospects or customers. Rather than linking to the content directly, create a landing page and use progressive profiling to gather additional demographic data or preferences. Here is a great example of how TowerData is using its Thank You page to promote various whitepapers and recent blog posts.

Get More Out of Your Thank You Pages: 4 Easy Tips image capture2Get More Out of Your Thank You Pages: 4 Easy Tips

Share Customer Testimonials: What better way to reaffirm your customer’s recent buying decision than to share peer reviews about the particular product or your company.  Combine this with a quick poll or brief survey about his or her buying experience.

Final Thought

Thank You pages are more than just a mechanism to show appreciation for a purchase or downloading a piece of content. A well-planned Thank You page can be a powerful tool for cross-selling, gathering lead intelligence, sharing content and expanding your social reach.

We would love to know what else you include on your Thank You pages.  Post your ideas to the comments section.

photo credit: woodleywonderworks

Get More Out of Your Thank You Pages: 4 Easy Tips image a6cfcefb d2e2 4b1d 9113 9e13f715ec934Get More Out of Your Thank You Pages: 4 Easy Tips

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