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Mary Meeker’s 2014 Internet Trends Report

By Ben Heyman | Small Business

Every year Kleiner Perkins partner Mary Meeker presents her annual State of the Internet presentation. This highly anticipated event in the tech industry presents surprising stats and uncovers digital trends. While not everything is included below, you can check out the full report for yourself.

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Internet Access Growth Slowing, But Not on Mobile

The total number of Internet users is growing less than 10% a year. Smartphone usage continues to see strong growth though slowing with mobile data traffic growing most aggressively; video is a strong driver of that growth.

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  • 30% of all mobile users are smartphone users. If you only make money on the web you’re screwed.
  • Tablet shipments increased 53% in 2013
  • Mobile now accounts for 25% of all web usage – that’s up from 14% a year ago

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  • “The Internet of Things” could be the upcoming 100 billion unit device category.
Internet Advertising Is Growing Rapidly

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Mobile grew 47% yet still makes up just 11% of the total, indicating lots of room for mobile advertising to grow. Google’s average revenue per user is now 6X Facebook’s, and Facebook’s is 2X Twitter’s.

  • People spend 20% of their media time on mobile, but mobile gets just 4% of ad spend
  • Advertising makes up 32% of mobile monetization but it may be easier to get users to pay $1 than make them stick around to see $1 worth of ads.
Cybersecurity Threats Are Intensifying

Huge breaches like Target and eBay should make all businesses weary right now.

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Social Networking Is Changing From Broadcast to Private Sharing

Rather than sharing a little with a lot of people, we’re sharing a lot with a few close friends. This rend has helped giant international messaging apps rise.

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  • We upload tons of photos, but also fitness, events and code. But we privately share even more.
  • Tinder makes 21 million matches a day.
The Evolution of Apps Has Lead to Internet Unbundling

First there were multi-purpose web apps. Then there were multi-purpose mobile apps. Now, there are single-purpose apps. Users want quick, straight-forward apps that nail a single purpose. Tech giants are buying or building standalone apps to give users the experience they want.

The Internet Is Disrupting Everything

We don’t walk to do anything anymore.

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Music Streaming Up, Sales Down

Digital song sales fell for the first time in 2013, while streaming grew 32% in 2013 as the connected, multi-device world makes files a nuisance and the cloud more accessible.

Photo Sharing Up 50% Over 2013 In Just The First Half of 2014

This is driven mostly by growth in WhatsApp and Snapchat.

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Computing and Cloud Hosting is Cheaper Than Ever

It costs less to get a business off the ground than ever before.

  • Computing costs have been declining 33% annually from 1990-2013
  • Storage is becoming a common commodity; 1 GB cost $569 in 1992 vs $0.02 in 2013
Mobile Interfaces Are Changing Everything

Hailing a cab (Uber), finding local businesses (Yelp), booking a hotel room (Airbnb), navigating traffic, (Waze), listening to music (Spotify), controlling television (Amazon) – it’s all mobile now.

This article was syndicated from Business 2 Community: Mary Meeker’s 2014 Internet Trends Report

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