Marketing Secret: How to Get Your Website Added to Google CarouselGoogle continues to be an innovator when it comes to internet searches and the latest change to the search engine giant is called Google Carousel. The way the Google Carousel works is that when you do a search for a common keyword like hotel, restaurant or bar, an interactive carousel will appear across the top of the page showing results for your local area. The carousel will show you a wide variety of local businesses that match that particular keyword, and you have the ability to click each of the vendors to gain more insight into their business. Below the interactive carousel is a map that allows you to zoom in to specific areas, and the carousel will then restrict the results to only businesses that fall in that particular region.
Having your business added to the Google Carousel is a great way to increase traffic to your website and increase sales. There is no cost involved with getting your business in the black bar carousel, because Google makes their revenues on the ad space that accompanies the results on the page. One noticeable difference with the new Google Carousel is that it takes up a significantly smaller amount of space than the previous Google Maps results page. The black carousel runs vertically across the top of the page and pushes all the other results down. The area to the right now has much more space for advertisements, and that will increase the amount of revenue Google generates.
Currently there are over 300 search terms that trigger the Google Carousel to appear on your webpage. Common search terms like diner, golf course, airport, hotel, restaurant, are used to activate and show local search results. If your business falls into one of the categories used in the carousel, you want to definitely do some things to get you the most from this very powerful search tool. The first thing you want to do is to maximize your Google + profile immediately. When the Google Carousel appears, it shows tiny thumbnails of local business in a long row. If you have a lot of competition in your local market you want to make sure your thumbnail stands out more than the others. Use a logo or something that distinguishes your brand, and make that your image.
The other thing that local customers are seeing when they search a particular term is all of your reviews. If you haven’t utilized customer reviews on your Google + account yet, now is the time. The more reviews your business has, the better you look when the line of local businesses scrolls across the top of the page. Make it a part of your next marketing campaign, to encourage local patrons to visit your site and review their experience. Honest reviews from actual customers can skyrocket you from average to excellent overnight. When two similar hotels appear in the Google Carousel and one has 30 reviews, and one has 3 reviews, you can bet the visitor is going to scroll over to the hotel with more reviews. It is just human nature to be curious and see what all the excitement is about. Begin working on your Google + profile and you will see an increase in traffic to your business from the new Google Carousel search tool.
More Social articles from Business 2 Community: