Marketing Executives Turn to Vine More than Pinterest and Tumblr

Marketing Executives Turn to Vine More than Pinterest and Tumblr image vine image 21 640x250 600x234Marketing Executives Turn to Vine More than Pinterest and Tumblr

Okay marketers, let’s see a show of hands. How many of you know about Twitter’s hugely popular Vine app that allows users to create and tweet six-second videos? Lots of hands, right? Since Vine’s official launch in January, it’s had an avalanche of media attention and quickly catapulted to number one on the Apple App Store (it currently sits at number 2 for free apps). That means you’ve probably heard of it by now.

Does that mean that brand marketers need to jump in and start creating six-second video promotions? Could be, since Vine does sit at the intersection of video, mobile, and social media… areas that marketers are thinking a ton about these days (or should be). As a matter of fact, a number of major consumer brands are experimenting with Vine. But to make Vine really take off, people need to share those Vine tweets… a lot. And for marketers to get what the fuss is all about we need to start watching and sharing those tweets too. So, are we?

A new report by Leadtail offers some insight into that exact question. Specifically, this report looked at the Twitter activity of 1,797 marketing executives during the first quarter of 2013 (based on an analysis of 407,192 tweets and 185,948 shared links) to get insight into which social networks senior marketers are active on, what sources of content they share, and who is most influential with them.

Turns out, Vine is already climbing the charts with marketers. The report shows that 10% of marketing decision-makers in the sample shared at least one Vine video during Q1.

Marketing Executives Turn to Vine More than Pinterest and Tumblr image Scaled Social Networks Marketers Active On Q12013Marketing Executives Turn to Vine More than Pinterest and Tumblr

Does this mean that Vine is the new shiny object for marketers? Well, it’s too early to tell especially given all the noise about Vine at the beginning of the year. Nonetheless, it’s impressive that so many of the marketers in the sample are already sharing Vine content. Will that continue? Only time will tell.

But what do you think? Does Vine have the staying power to become the next Instagram? Will marketers embrace Vine so that we now need to prioritize creating Vine promotions… alongside everything else that’s already on our plates?

Let us know your thoughts. In the meantime, check out the full report: Marketing Executives on Twitter.

This post first appeared on the Get More Engagement which covers engagement marketing trends, tips, and advice.]

More Social articles from Business 2 Community:

Loading...
See all articles from Business 2 Community

Friend's Activity