While 2013 is coming to an end, marketers all over the world are thinking over the results of the year, new prospects of the upcoming year, new social media strategies and so on and so forth.
WebDAM company found out that social media marketing will come to a head in the next few years, as it will be given more budget, and original content will become more important ‘cause companies will compete for a share of the market to win users’ attention.
In 2014 marketers will use dynamic content for targeted personalized audience at the right time at the right place.
So, what should we wait for? Here are some hints:
Budgets Are Growing
We observe this tendency every year. Marketing budgets are growing. 55% of companies increased their digital marketing budget this year. And in 2014 marketing teams will spend $135 billion on Digital marketing support. SMM marketing budgets will double over the next 5 years. 73% of marketers who use PPC plan to increase their budget in 2014.
Online advertising is evolutionising, it is becoming more and more effective thanks to geo, age, interests targeting, etc. Up to 2015 online advertising will take 25% of the total advertising market.
There is a prejudice that social media is for teens. But the fastest growing age group in Twitter – 55-64 years. This figure has changed by 79% since 2012. The fastest growing demographic group in Facebook and Google+ – people aged 45 to 54 years. Today 93% of marketers are using SMM for business. Only 7% of marketers say that they don’t use social media. 52% of companies have found new clients using LinkedIn in 2013. Social networks buttons in the letters will increase CTR by 158%. Sounds good?
Some people think that SEO is dead, especially after the recent updates of Google. But it is not. And it helps in lead generation a lot. 33% of search engine traffic comes from the first position in SERP.
Inbound Marketing And Content Strategy
Inbound Marketing provides 54% more leads than traditional outbound marketing. 78% of CMOs believe that original content is the future of marketing. Almost 50% of companies have developed strategies for content marketing. 67% B2B marketers believe content marketing is one of the most effective strategies in online marketing.
B2B companies that have a blog generate 67% more leads than companies that do not have a corporate blog. Although 62% of marketers have or plan to have a blog, only 9% of the U.S. marketing firms hire a full-time blogger.
65% of people are visuals, which leads to a switch to visual content marketing. Visual content is processed by the brain 60 000 times faster than text. Video on landing pages increases conversion by 86%. 73% of journalists believe that press releases should contain photos.
Very few people today haven’t heard the statement that the world is going mobile. And that’s true and marketers must take it into account. 5% of smartphone users from 18 to 44 years cannot remember the last time they were without their smartphones. About 25% cannot remember the last time their phone has been away from them – respectively, such people are always online.189 million Facebook users enter the social network using mobile devices. Facebook has millions of users who never go there from a computer or laptop, these people usually generate about 30% of the advertising revenue. This figure increased by 7% since 2012.
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