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    Everything you need to know & valuable resources to get started with a new business
    Understanding Preheaders And Their Importance In Your Marketing Emails
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    Understanding Preheaders And Their Importance In Your Marketing Emails

    First Things First – What Are Preheaders? A preheader is the short text snippet or summary text that directly follows the subject line when an email... More »

    The Importance of Brand Integrity in the Digital Age
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    The Importance of Brand Integrity in the Digital Age

    A few weeks back, I was involved in a minor dust up at a local bar. Though it didn’t come to broken chairs or fisticuffs, the whole episode reminded... More »

    7 Examples Of Emails That Are Doing Nothing To Encourage A Click-Through
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    7 Examples Of Emails That Are Doing Nothing To Encourage A Click-Through

    I have a confession to make, I’m terrible at opening emails. But worse, even if I do open an email, I rarely (if ever) click-through on an... More »

    3 Reasons Why Your Website Needs Responsive Design
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    3 Reasons Why Your Website Needs Responsive Design

    The use of mobile devices has increased exponentially over the years. In fact, mobile traffic has surpassed desktop usage in2014. More and more... More »

    New Facebook Tool: How To Use It To Convert Comments Into Sales
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    New Facebook Tool: How To Use It To Convert Comments Into Sales

    In 1995, authors, experts and influencers sold $10 million worth of eBooks through Amazon. 18 years later that number has grown to $1.6... More »

    What Brands Can Learn From Lilly Pulitzer and Target's Sold-Out Collaboration
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    What Brands Can Learn From Lilly Pulitzer and Target's Sold-Out Collaboration

    Lilly Pulitzer’s headquarters in King of Prussia, Penn., is nicknamed the Pink Palace – but shoppers who hoped to get their hands on the preppy... More »

    Using the Right Innovation Tool for the Right Innovation Job
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    Using the Right Innovation Tool for the Right Innovation Job

    An all-purpose solution is never the answer to your innovation challenge. Creativity initiatives come in all different sizes–and so should the tools... More »

    3 Brand Experience Strategies to Attract Millennials
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    3 Brand Experience Strategies to Attract Millennials

    It should come as no surprise that millennials hold an overwhelming desire for adventure and risk. A survey from Harris Poll revealed, for instance,... More »

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    Get Better Results: Grow Clients’ Email Lists the Right Way

    No one wants to receive unsolicited email messages when checking their inbox. However, businesses often forget this and want to acquire as many new... More »

    3 Actionable Ways to Get Your Site Mobile Ready Before 21st April
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    3 Actionable Ways to Get Your Site Mobile Ready Before 21st April

    On 21st April, 2015 the Google algorithm will be expanding its use of mobile-friendliness as a ranking signal for searches on mobile devices. This... More »

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