Build a Business

    Everything you need to know & valuable resources to get started with a new business
    Strengths & Weaknesses of Email Marketing
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    Strengths & Weaknesses of Email Marketing

    It’s no secret that our world revolves around email. The average annual email rate has grown by over 4 percent annually since 2015, with 2017’s daily... More »

    How B2B SMBs Can Better Engage Partners
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    How B2B SMBs Can Better Engage Partners

    Winning businesses over and keeping them engaged isn’t easy when you’re a small- or medium-business (SMB). The business-to-business (B2B) sales cycle... More »

    Determining Your Niche in Ecommerce
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    Determining Your Niche in Ecommerce

    Your business is not just a bakery—or just a coffee shop, clothing store, consulting firm or photography studio. It has something special to offer... More »

    Crafting Your Ecommerce Privacy Policy
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    Crafting Your Ecommerce Privacy Policy

    Taking advantage of the best ecommerce platform – like those provided by Yahoo Small Business – is a great way to get your online business off to a... More »

    3 Reasons You Don’t Need a Pricey Ecommerce Website
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    3 Reasons You Don’t Need a Pricey Ecommerce Website

    Looking at some of the elaborate ecommerce sites on the ‘net today can be quite intimidating; especially when you’re thinking of starting an online... More »

    Easy On The Eyes: Building A Better Ecommerce Site
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    Easy On The Eyes: Building A Better Ecommerce Site

    If ever the old saying “You only get one chance to make a good first impression” was relevant, it’s in ecommerce. Online shoppers are judgmental... More »

    Building a Personal Brand: Step-by-Step
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    Building a Personal Brand: Step-by-Step

    Question: What do photographers, wellness coaches, small business owners and freelance creatives have in common? Answer: They all benefit from... More »

    Women Business Owners See Glass Ceiling Half Cracked
    article 

    Women Business Owners See Glass Ceiling Half Cracked

    Women small business owners agree that a glass ceiling exists, but not necessarily that it limits their opportunities.A survey of 1,000 small... More »

    Building a specialized business? Special Tomato and Adaptivemall Understand
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    Building a specialized business? Special Tomato and Adaptivemall Understand

    When Chairman Tim Bergeron started Adaptivemall.com in 1998, the notion of actually earning a profit doing e-commerce was a mere gleam in some... More »

    Do Your Employees Believe That You Value Innovation? Probably Not
    article 

    Do Your Employees Believe That You Value Innovation? Probably Not

    Bosses beware: Researchers say most of you are out of touch with your employees’ day-to-day work experience. A study of 1,200 employees, managers,... More »

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