Build a Business

Everything you need to know & valuable resources to get started with a new business
Determining Your Niche in Ecommerce
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Determining Your Niche in Ecommerce

Your business is not just a bakery—or just a coffee shop, clothing store, consulting firm or photography studio. It has something special to offer... More »

Crafting Your Ecommerce Privacy Policy
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Crafting Your Ecommerce Privacy Policy

Taking advantage of the best ecommerce platform – like those provided by Yahoo Small Business – is a great way to get your online business off to a... More »

3 Reasons You Don’t Need a Pricey Ecommerce Website
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3 Reasons You Don’t Need a Pricey Ecommerce Website

Looking at some of the elaborate ecommerce sites on the ‘net today can be quite intimidating; especially when you’re thinking of starting an online... More »

Easy On The Eyes: Building A Better Ecommerce Site
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Easy On The Eyes: Building A Better Ecommerce Site

If ever the old saying “You only get one chance to make a good first impression” was relevant, it’s in ecommerce. Online shoppers are judgmental... More »

Building a Personal Brand: Step-by-Step
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Building a Personal Brand: Step-by-Step

Question: What do photographers, wellness coaches, small business owners and freelance creatives have in common? Answer: They all benefit from... More »

Women Business Owners See Glass Ceiling Half Cracked
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Women Business Owners See Glass Ceiling Half Cracked

Women small business owners agree that a glass ceiling exists, but not necessarily that it limits their opportunities.A survey of 1,000 small... More »

Building a specialized business? Special Tomato and Adaptivemall Understand
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Building a specialized business? Special Tomato and Adaptivemall Understand

When Chairman Tim Bergeron started Adaptivemall.com in 1998, the notion of actually earning a profit doing e-commerce was a mere gleam in some... More »

Do Your Employees Believe That You Value Innovation? Probably Not
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Do Your Employees Believe That You Value Innovation? Probably Not

Bosses beware: Researchers say most of you are out of touch with your employees’ day-to-day work experience. A study of 1,200 employees, managers,... More »

Buying an Existing Business
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Buying an Existing Business

Maybe you’ve already owned or operated a small business. Perhaps this is your first. Sure, you have to review the numbers. But what else is important... More »

Targeting Health Clubs and Swanky Hotels, But Finding a Purpose in Flint
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Targeting Health Clubs and Swanky Hotels, But Finding a Purpose in Flint

Rich Razgaitis cofounded FloWater in 2013 on a mission to eliminate single use plastic water bottles and their destruction of the environment. Swanky... More »

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