Is Your Local Marketing Lacking? Get Started With This Local Marketing Services Resource Guide!

What is Local Marketing?Is Your Local Marketing Lacking? Get Started With This Local Marketing Services Resource Guide! image iStock 000011853944XSmall 300x248Is Your Local Marketing Lacking? Get Started With This Local Marketing Services Resource …

Local marketing is one element of a SoLoMo (Social, Mobile, Local) marketing strategy. With the rapid adoption of smart technologies and social media engagement, empowered consumers are behaving differently. The path to purchase no longer resembles the traditional purchasing funnel.

Google, the search engine giant, is changing their search algorithm to prioritize local results to search queries. Why? Because increasingly consumers are ready to take action when searching and this tilts the relevant results scale in favor of a local solution.

There are four major players in this space. Google, Bing, Yahoo and Yelp. You can find out more here.

Local Marketing Online

Small businesses can take advantage of the new emphasis on local results by adopting a customer-focused mindset and taking advantage of growing local platforms. Following are a few resources that may be helpful.

First, and most important, make sure you have a comprehensive local presence. Google Local is incorporating customer reviews into search results, so in addition to signing up and completing your profile, pay attention to the customer experience as expressed by customer satisfaction.

While Google is important, be sure you do NOT overlook the other search engines and social platforms. Following are links to each of these properties. Remember to use consistent information and be as complete as possible. Where possible, use pictures.

Sign up for Google Places

https://www.google.com/places/

Google Local

https://www.google.com/+/learnmore/local/

Google Local Explained

https://support.google.com/plus/answer/2531255?hl=en

Google Local Carousel

https://plus.google.com/+MarkTraphagen/posts/KZHH6PcdpQK

Bing Places

https://www.bingplaces.com/

Yahoo Local

https://smallbusiness.yahoo.com/local-listings/

Yelp

https://biz.yelp.com/claiming

If you are currently using promotions, you may want to consider incorporating a local presence like Foursquare. The process of establishing a presence on Foursquare is relatively simple, but it’s important to remember to encourage your customers to check in.

Claiming a Foursquare Venue

Mashable – Claiming a business venue quickly

http://mashable.com/2012/05/01/want-to-claim-a-foursquare-venue-right-now-that-will-be-10/

Foursquare – Claiming your venue

https://foursquare.com/venue/claim

How to start marketing on Foursquare – Mashable

http://mashable.com/2011/04/27/how-to-foursquare/

How to set up a Foursquare Special – Mashable

http://mashable.com/2011/05/09/foursquare-special/

10 Tips for marketing on Foursquare – Marketingland

http://marketingland.com/10-business-tips-for-getting-the-most-out-of-foursquare-35040

Getting Your Local Marketing Plan Underway

Stop and think for a moment how much emphasis you’ve put on your company’s local presence in the past year. If you feel like a deer in headlights, with that thought, it is not too late to address it. Ignoring establishing your local presence can be detrimental; it should be one of the marketing initiatives that you revisit frequently.

If you’re not sure where to start, or just feel a bit overwhelmed by the thought of it, we can help. Just click on the button below to set up a no-obligation call.

Is Your Local Marketing Lacking? Get Started With This Local Marketing Services Resource Guide! image free consult 2Is Your Local Marketing Lacking? Get Started With This Local Marketing Services Resource …

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