Learn About Your Customers: They Are Speaking to You Louder Than Ever, Are You Listening?

Prospects and Customers are more accessible than ever, when we get them to engage with a brand. Engagement in a digital environment leaves a data trail, as searchers interact with our content. As Marketing professionals we have access to more data about customers than ever before as we build out a content strategy to attract and retain clients.

For many, marketing activities are still a rear-view mirror activity. Research can take weeks or months, and developing a plan of attack is static. Generating leads and converting in a digital environment can become
more dynamic as we put customer data to work to capitalize on opportunities when prospects are still in front of you – and predict outcomes instead of just reporting information.

Learn About Your Customers: They Are Speaking to You Louder Than Ever, Are You Listening? image Learn About Your Customers: They Are Speaking to You Louder Than Ever, Are You Listening?

In a B2C environment we use data mining and analytical tools to:

  • Understand the demographic and psychographic attributes of existing customers so you can target them more effectively
  • Create hyper-local marketing strategies and messages that target prospects with similar attributes as existing customers
  • Measure the effectiveness of your campaigns and local marketing investments based on how they are driving improvements in sales, retention, and customer loyalty

In a B2B environment we use data mining and analytical tools to:

  • Understand site visitors and where they are in the buying process, then to apply those insights to define and improve conversion rates
  • Create hyper-local marketing strategies and messages that target prospects with similar attributes as existing customers
  • Measure the effectiveness of your campaigns and local marketing investments based on how they are driving improvements in leads and conversions

Online marketers rely on channels like email, online PR, search and social media to generate awareness, leads and sales. Without planned content designed to attract, engage and inspire action with prospects, customers and
industry influentials, companies may find themselves looking in the tail lights of their competitors in the distance. Tie your SEO, Social Media and Online Public Relations efforts together in a way that’s manageable and
efficient.

The discipline of marketing is shifting from a process of research and strategy formulation that gets implemented over months, to a creative and dynamic assimilation of data driven decision points that get modified in real time.

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