Launching a Business Website Using WordPress

    By Anny Solway | Small Business

    WordPress has quickly become the preferred content management system around the world for both start-ups as well as established businesses.

    Many notable news outlets including The New York Times and CNN use this CMS to host their blogs, and Fortune 500 companies such as UPS and GM utilize this software to share product and service information. One of the greatest benefits of using WordPress for your business website is that it is free open source software, and it is extremely easy to build and launch a new website. Let’s take a look at how to get started.

    Launching a Business Website Using WordPress image customer service focus1Launching a Business Website Using WordPress

    Find a Hosting Provider for Your New Website

    WordPress is a content management system only and does not provide hosting services. They do, however, offer recommendations. Bluehost and DreamHost are among the most highly recommended providers. Any hosting company that is able to meet the minimum WordPress requirements, which are very minimal, will work fine. It is also possible for the company to self-host the website if they have the time and expertise to handle those tasks.

    Creating a Domain Name for Your WordPress Website

    Hosting providers will give website owners the option of customizing a new URL This decision should not be taken lightly. Your website URL should be short, simple, and easy to remember. However, when shortening the name, avoid using abbreviations. Unless you have already established yourself as well as say, AT&T, IBM, or BMW, people are not likely going to be able to remember the acronym to type it in, or recognize it when they see it appear in the search engine.

    A good rule of thumb when choosing a domain name for your new website is to ask yourself if it is easy to clearly convey to a new customer over the phone or in person. If the domain name has a lot of abbreviations or numbers that have to be repeated or explained, this is not a strong choice. Move on until you find something clear, concise and memorable.

    What Type of Website Are You Creating?

    You will find that there are multitudes of excellent premium WordPress templates, applications, and features that you can incorporate into your website design. It is hard then to decide which ones will be more beneficial to your site. In order to make a decision, you have to determine the goals of your website.

    There are WordPress themes available that are designed to cater to the following types of websites:

    Basic and general company information

    These types of website will provide the bare minimum. There will be a few pages available to explain who you are, what you do, and how visitors can contact you. These are essentially electronic business cards.

    Blog-oriented themes

    There are many themes designed to make it simple and easy to frequently post new content. Many businesses choose this style because publishing fresh and original content to a business website is a great way to keep new and returning customers engaged, and it can increase search engine optimization.

    Portfolio websites

    There are innovative WordPress themes available that allow individuals or businesses to create and manage portfolios. These portfolios are often used to feature past projects completed by photographers, architects, graphic designers, and many other artistic entrepreneurs, through galleries of photos, videos, or graphics. Real estate professionals interested in showcasing available properties often favor these types of website themes.

    Maintaining Your New WordPress Website

    One of the reasons WordPress has so many fans among individuals and large organizations is because it is structured in a way that makes it simple and easy to update and add new content without any knowledge of web design or HTML. WordPress makes it possible for any company to stay current and relevant for readers.

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