Is Klout Gaining . . . Clout?

As search engines move more towards “influence” indicators like “Google Authorship” and social signals, how long will it be until Influence measurement sites like Klout.com and Kred.com become significant search factors?

Measuring “influence” is a controversial subject, but love it or hate it, you can’t ignore the current realities or the future possibilities.

Klout and Bing

Just this past August Klout and Bing announced a partnership that came to fruition this week as both announced changes to their platforms.

“Bing has added Klout scores to the information it displays about professionals and celebrities who are active on social networks or have a commanding web presence.” (Bing)

Is Klout Gaining . . . Clout? image Klout OprahIs Klout Gaining . . . Clout?

“This is one of the early and natural fruits of our with Bing that we announced last fall.” (Klout)

In addition, Bing has been added to Klout as a connected network – alongside Facebook, Twitter, LinkedIn, G+ and others – for the purposes of influencing Klout ranking.

Is Klout Gaining . . . Clout? image Klout2Is Klout Gaining . . . Clout?

Go here to connect your Klout account to Bing.

Klout and Instagram

On March 27th, Klout also announced a partnership with Instagram, the popular photo sharing and social networking site.

According to Klout, they have designed their platform so that connecting more social media accounts to your Klout account can only increase your Klout score – it will never decrease it. In other words, if you are interesting in improving your Klout score, you should connect all possible accounts – whether you are an active user, or only an occasional user of those accounts.

The chart displayed below shows the distribution of Klout scores for those users that have added Intstagram.

Is Klout Gaining . . . Clout? image klout instagram distributionIs Klout Gaining . . . Clout?

Results of connecting Instagram accounts:

  • 10 percent of Klout users who have Instagram connected will see their scores increase into the 50 to 70 score range
  • 77 percent of users see their score increase 1-5 points
  • 16% will see an increase of 5 or more points.

Is Klout Gaining . . . Clout? image instagram chartsIs Klout Gaining . . . Clout?

If you want to connect your Instagram account to Klout, you can do so here.

What is the future of Klout? Will it become more influential in SEO and search? What are your feelings on “influence” measurements like Klout and Kred?

As always, your comments are welcomed and appreciated.

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