JCPenney Drunk Tweeting During Super Bowl XLVIII? #TweetingWithMittens Goes Viral

By James Kosur | Small Business

JCPenney Drunk Tweeting During Super Bowl XLVIII? #TweetingWithMittens Goes Viral image JCPenney and Super Bowl on TwitterJCPenney Drunk Tweeting During Super Bowl XLVIII? #TweetingWithMittens Goes Viral

With Super Bowl XLVIII underway, the team at JCPenney sent out several tweets that made it appear as if the company’s Twitter team was highly inebriated.

Here are the messages which quickly received thousands of retweets and “favorites.”

Who kkmew theis was ghiong tob e a baweball ghamle. #lowsscorinh 5_0

— JCPenney (@jcpenney) February 2, 2014

Toughdown Seadawks!! Is sSeattle going toa runaway wit h this??? — JCPenney (@jcpenney) February 3, 2014

So why would JCPenney drunk tweet during Super Bowl XLVIII? To sell mittens of course! As you can probably guess, the company was using Twitter as a Super Bowl commercial of sorts. And just like SodaStream and others this year, they chose to forgo a $4 million commercial and instead focus their efforts on far cheaper (free) tweets. Here is the final end product for the company’s drunken messages:

Oops…Sorry for the typos. We were #TweetingWithMittens. Wasn’t it supposed to be colder? Enjoy the game! #GoTeamUSA — JCPenney (@jcpenney) February 3, 2014

With the hashtag #GoTeamUSA I suspect that alcohol was still involved regardless of the company’s attempt to sell winter apparel. Some fans loved the gimmick:

. @jcpenney Your social team= win. #TweetingWithMittens

— Andrew Torba (@torbahax) February 3, 2014

While other Super Bowl watchers thought the campaign felt too manufactured:

@jcpenney *fartsound*

— justin thomas kay (@justinthomaskay) February 3, 2014

Are you guilty of @TweetingWithMittens?

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