The business behind the hard-rocking band, led by 57-year-old bassist Steve Harris, has recently been cited in a report published by the London Stock Exchange as one of the most inspirational companies in the UK and is helping to pull the country into financial recovery.
According to a report by the Guardian newspaper, the Iron Maiden’s success is based on the back of a solid touring schedule that allows it to reach fans around the world.
Due to the global decline in CD sales, Iron Maiden’s members have turned to BitTorrent file-sharing data to help them identify and target their fans before delivering high-profile live shows in the territories where they prove most popular.
Essentially, Iron Maiden has successfully turned data from free file-sharing (not normally seen as a positive influence in the music industry) into ticket sales and revenue.
How You Can Rock Big Data
While your business might not appear to have much in common with a touring rock group like Iron Maiden, there is no doubt that having a little insight into your audience can help you grow.
If you don’t know where to start, try the free analytics tools that come with your iContact account.
If you know who is opening and clicking on your emails and what links they are clicking on, you can start targeting your subscribers (using more precise segmentation) and delivering better-performing campaigns, which will help amplify your profits.
How are you using data to target your audience? Did the results rock or are you just banging your head against a wall of incomprehensible figures? Share your comments below:
This post first appeared on the iContact Email Marketing Blog.
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