Inbound Wrap Up Week Ending September 20th
The Inbound Wrap-Up is our weekly list of articles in the inbound marketing world that you should be reading.
Week ending September 20, 2013:
1 » Is Google Putting Less Emphasis on Links as Part of Their Algorithm » searchenginewatch.com
With the ushering in of a new era of SEO revolving around content marketing, many are wondering if Google is putting less emphasis on links in its search algorithm. This article gives an honest and valuable perspective on this controversial issue.
2 » Part Two: Four AdWords Paid & Organic Report Questions Answered » seerinteractive.com
As a follow-up for last week’s initial report about AdWords paid and organic search data, this article answers four main questions that came from readers. These include branded vs. non-branded queries, insights into SERP presence of Google’s search partners, and whether Google Webmaster Tools can be trusted to accurately track search data. Definitely worth a read!
3 » 11 SEO Secrets Only the Insiders Know » relevance.com
There are two types of SEO mindsets today: one that recognizes the evolution that’s taken place in SEO and has adjusted accordingly, and one that is holding on dearly to old technical SEO tricks and tactics. Today, it’s more effective to focus on creating great content than purposefully manipulating Google’s search algorithm. Here are 11 pointers for moving forward in the SEO space.
4 » Why is Content Part of a Smart SEO Strategy? » searchenginejournal.com
SEO has certainly matured over the last several years. Stuffing web pages with keywords in hopes of Google noticing is no longer a major focus of the practice. Quality content that is targeted and optimized appropriately for an audience is the new nature of the industry. This article teaches you how to be smart about producing content for you webpage and how you can benefit from an SEO standpoint by doing so.
5 » Big Data Fuels Spying and Context Marketing » huffingtonpost.com
In light of recent events exposing the NSA’s data collection program, advocates for privacy of personal information are now fixing their gaze on businesses collecting big consumer data. Are these businesses using big data for good? And who’s more dangerous: The government or businesses?
6 » 8 Crucial Steps to Building an Inbound Website » hubspot.com
Websites are being designed differently now than they were just three years ago. New technologies and smarter consumers have made it difficult for businesses to close sales online with a traditional marketing mindset. Every business must now pay attention to how the buying process has changed and retarget their focus to inbound.
7 » 5 Inbound Marketing Best Practices to Boost ROI » impactbnd.com
Many are still wondering how inbound marketing can benefit their company. And some are already utilizing inbound practices, but are struggling to find discover return on investment. This article outlines five best practices that will boost ROI for inbound marketing strategies.
8 » 5 Ways Marketers Can Cure Media Blindness » relevance.com
With so much viral content online eliciting tens of thousands of daily clicks, consumers are often hearing and seeing only what they want to and not what they need to. This has been especially true lately for media press releases regarding turmoil in Syria that have been overridden by media blindness. How can media marketers create emotional connections with readers to overcome this blindness?
9 » How to Develop a Strong Inbound Company Culture » hubspot.com
While many executives are viewing inbound marketing as a silver bullet that will solve all growth challenges, they must consider the depth of commitment that an inbound marketing plan requires, as well as new challenges it will present to the company. This article teaches how to prepare for these challenges by addressing two aspects of inbound marketing that most people ignore: process and culture.
10 » 7 Ways to Increase Traffic to Your Blog » jeffbullas.com
Blogs have become one of the most fascinating platforms to draw visitors into a website and promote engagement. But what’s the point of having a blog if no one is going to read it? This article highlights seven different strategies that will draw traffic to your blog and keep readers coming back for more.
What other articles did you find interesting this week? Comment below to let us know!
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