• FirefoxInstall the new Firefox »
  • grow 

    Inbound Marketing Myths and Urban Legends – Part Deux

    By John McTigue | Yahoo Small Business

    Inbound Marketing Myths and Urban Legends   Part Deux image inbound marketing myths 2013Inbound Marketing Myths and Urban Legends Part Deux

    Once upon a time (2010), I wrote a blog post called Inbound Marketing Myths and Urban Legends. In the blog post, I addressed some of the more common misconceptions about inbound marketing and attempted to set their proponents straight—with little success, I’m afraid. Many of those myths are alive and well today, despite all of the great content that has been published to the contrary. So here’s my myth-busting update for 2013.

    Myth #1 – Create Great Content, and You Will Get Leads

    Partly true folks. The real headline should be as follows:

    Create High Quality Content Consistently That is Relevant to Your Buyers and Publish it Where They Congregate and You Have a Good Chance of Capturing More Leads.

    Keywords: Quality, Consistency, Relevance, Targeting

    Myth #2 -You Can Be a Thought Leader By Participating in Social Media

    OK, this one’s partly true, too. What’s really true is the following:

    You Can’t Become a Thought Leader Online Without Participating in and Contributing To the Most Relevant Online Channels for Your Industry.

    Keywords: Participating, Contributing and Relevant Channels

    Myth #3 – Inbound Marketing is Cheaper Than Outbound Marketing

    OK, alright, this one has some merit, too. Give me a break. That was three years ago! But here’s the amended true story about cost:

    Inbound Marketing, Because it Creates an Ongoing Investment in Valuable Content, Delivers Residual Income Beyond One-Off Campaigns and Drives Down Cost Per New Customer.

    Keywords: Investment, Content, Residual, Cost Per Customer (CAC)

    The caveat is that inbound marketing requires a substantial investment in talent—so it ain’t cheap. It just pays off better in the long haul.

    Myth #4 -You Can Achieve Positive ROI in a few Months

    Well, it depends, of course. It is possible to achieve great success quickly. Check out this Case Study if you don’t believe me. But here’s the deal:

    Strategy, Planning and Process are the Keys to Inbound Marketing Success. If You Can Get it Together Quickly, You Can Succeed Quickly. For Most of Us Mortals, It’s Going to Take at Least 6-12 Months to Put The Process, Team, Content and Other Pieces Together to Meet or Exceed Business Goals.

    Keywords: Strategy, Planning, Process

    What are your favorite Myths and Urban Legends about inbound marketing?

    Photo credit: MCAD Library

    Inbound Marketing Myths and Urban Legends   Part Deux image 4947be1b d2cc 4d92 9654 85f7d9f0f8ef7Inbound Marketing Myths and Urban Legends Part Deux

    More Business articles from Business 2 Community:

    Subscribe to our mailing list
    * indicates required
    Yahoo Small Business Services