Improve Your Websites Credibility Today
What’s really in a name?
Reputation is everything in the business world; your good name is a huge factor in your success as a brand.
The same can be said for credibility when it comes to ecommerce and marketing your brand online.
Credibility has been identified by the best search engine marketing company groups as one of the factors that Google uses when it determines how your website will rank for a given search query. The idea behind this is that the more credible a website is, the more likely it is to have the information that the user is searching for.
How search engines determine credibility
There are plenty of different factors that help search engines judge the credibility of a website.
Here are some great examples:
- Backlinks – This one is fairly simple to understand – high-quality and relevant backlinks are going to help increase the credibility of your website. Any low-quality links are going to have the opposite effect.
- Outbound links – If you are placing links on your website to other websites, you are influencing your credibility. Linking to sites that are high-quality, relevant, informative sites is going to help you. Linking to irrelevant, low-quality, or random sites that have nothing to do with your brand are going to drag your credibility down.
- Solid navigation – Solid meaning well-designed, easy to use, and well-structured. Both human visitors and search engines will enjoy being able to easily navigate your website. Having everything out in the clear makes your website look more credible.
- Error-free pages – Are your pages riddled with spelling / grammar errors, broken links, missing images, or bad code? If so, you could be seeing a serious drop in your website’s credibility. If your site is free of these troubles, you are looking good!
- High traffic - A website that gets a high number of unique visitors is likely to be seen as more credible than one that does not get much traffic.
- Social activity – Social signals are a factor that search engines are now using to determine the credibility of a website. How many people are talking about you? If you are active on some of the major social channels, are you getting many likes, shares, tweets, and retweets? The more, the better! The caveat to this is this activity must come from real people or it could actually have a negative impact on your credibility if the activity comes from fake accounts.
- Verified authorship – A good online reputation as an author combined with being a verified author (think Google Authorship) can help to increase the credibility of your website or blog.
These are only a few of the top factors search engines use to judge how credible your website is. There are definitely more out there just waiting for you to find them and learn all you can. In the case of website credibility, knowledge can be used to your advantage. With so many brands engaging in full-time SEO, everything you can learn and implement will help you stay competitive!
Which of these things do you think has the greatest impact on a website’s reputation in 2013?
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