Improve Email Open Rates With These Must-See Marketing Stats

Feeling a little overwhelmed? Big data got you down? Who could blame you?Improve Email Open Rates With These Must See Marketing Stats image overwhelmed manImprove Email Open Rates With These Must See Marketing Stats

According to Eric Schmidt, Google’s chief executive chairman, “the amount of data collected since the dawn of humanity until 2003 was the equivalent to the volume we now produce every two days.”

This mountain of data comes from a variety of sources, including mobile signals, social media posts, purchase transactions, as well as sensors on everything from lamp-posts to skyscrapers.

We can now analyze and measure everything from whether water pipes are leaking to how traffic is flowing or if buildings are using energy efficiently. Marketers can collect information on every customer interaction on a website and practically every conversation people are having about their brand.

Phew! That is a lot of data for anyone to process, understand—and then take meaningful action on.

Oracle and Eloqua recently pulled together 40 must-see charts to help modern marketers with analysis and intelligence. The charts cover everything from email marketing to social media stats.

Personalize the email subject line

For example, did you know that email open rates improve when you personalize the subject line? According to Eloqua, the best-performing emails include subject lines with the recipient’s name.

Improve Email Open Rates With These Must See Marketing Stats image improve email open ratesImprove Email Open Rates With These Must See Marketing Stats

Send emails on the week-end to improve click-through rate

And if you are more interested in click-through rates (and who isn’t?), try sending emails on the week-end. I know it is counter-intuitive (who wants to receive a business email on Saturday or Sunday?), but according to the research, the weekend is the best time to send an email if you want the highest click-through rate.

Improve Email Open Rates With These Must See Marketing Stats image improve email click through ratesImprove Email Open Rates With These Must See Marketing Stats

Personal signatures improve email open rates

Personal signatures also help increase email open rates. So instead of typing your name at the bottom of your emails, include a scanned signature. It makes the email more personal and improves open rates by 5x and click-through rates by almost 3.5x.

Improve Email Open Rates With These Must See Marketing Stats image signatures improve email click through ratesImprove Email Open Rates With These Must See Marketing Stats

Email marketing drives more traffic than social

Email still drives more traffic than social media platforms.  But it is important to craft relevant emails and follow best practices including list segmentation, a consistent FROM name and the use of actionable language.

Improve Email Open Rates With These Must See Marketing Stats image email drives more traffic than socialImprove Email Open Rates With These Must See Marketing Stats

Ideal email frequency is surprising

Of all the charts Eloqua published, I find this one the most fascinating.

Improve Email Open Rates With These Must See Marketing Stats image how frequently to email databaseImprove Email Open Rates With These Must See Marketing Stats

The chart tells us click-through rates decline as the average number of emails per contact increases, hitting rock bottom at approximately 1.2% when three emails are sent per contact.

So far, so good.

But what is really interesting is the click-through rate then starts to increase if you send more emails, peaking again at close to 2% when 3.4 emails are sent per contact.

There is no question big data is here to stay. And while Eloqua’s charts are helpful, they are not the definitive answer for everyone’s business. Use their stats as a starting point to determine what works with email marketing to your database.

You may corroborate Eloqua’s findings.

Or you may find your own amazing secrets to increasing email open and click-through rates.

If you want to learn more about email marketing, get in touch or download our Step-by-Step Guide to Internet Marketing.

Improve Email Open Rates With These Must See Marketing Stats image e5fe4740 ee3c 49f5 b4c6 1620680386504Improve Email Open Rates With These Must See Marketing Stats

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