How To Grow Your Business With Local Lead Generation

Are you struggling to get more customers through the door? As a small business it’s often challenging to keep the sales pipeline flowing so you can maintain a steady stream of income.

If you’re running a retail store, a dental practice or your a specialist tax accountant in your local area– your customers are already searching for you using their mobile device. Without the right local search optimization your business may be missing out on a large piece of the pie.

Let’s look at the numbers…

A Nielson study in 2012 found that 48% of US mobile subscribers now own smartphones (February 2012) and 61% of smartphone users make local searches from their device (comScore Local Search Usage Study – February 2012).

How To Grow Your Business With Local Lead Generation image Smartphone Penetration 300x198How To Grow Your Business With Local Lead Generation

We all search differently and think of different keywords. Some people have a go-to resource, others search on multiple places to make their decision. Some know what they want, others make unbranded searches.

Here are 5 ways to grow your business with local lead generation:

1. Feed The Data Suppliers

Data providers send information to all search engines and local directories. To help you reach a wider customer base, submit your local listing to as many new places as possible. The more local directories you submit your listings to, the more chances to be found and get inbound links.

The major data providers are:

-      Localeze

-      ExpressUpdateUSA

-      CityGrid

-      iBegin

Also, check this list of 50 business directories. Yext is a service that allows you to update your business listings on nearly 50 sites, apps and maps.

2. Optimize Your Site For Local Search

Local search terms are usually a mix of your local area and the type of service you provide. Here are the key pointers for onsite local SEO for your website:

-      Add your city name in page titles and descriptions, along with the name of the service you provide.

-      Keep page titles around 65-70 characters and descriptions around 150 characters.

-      Locally optimize the meta tags.

-      Include local contact information (business name, address and phone number) on your pages.

-      Embed a map to your location (but also write the details in text, so search engines can index this information).

Use the Google Keyword Tool to find long-tail geo-targeted keywords for your niche. Also, check out your web analytics to see what local terms users have used to find your website.

3. Build a Mobile-Friendly Site

Well over 40% of Google Maps queries are performed on mobile devices by over 150 million mobile users.

People usually use your site on a mobile device to search for reviews, find directions to your location and look for contact information. Make it easy for them to reach you by making your site mobile-friendly.

Below is a comparison from mobiletextsuccess showing the key differences in layout and user experience when you compare a non optimized website against one which has a responsive design.

How To Grow Your Business With Local Lead Generation image dominos mobile site 300x220How To Grow Your Business With Local Lead Generation

4. Leverage Local Review Sites

More than 77% of online shoppers use reviews to make a purchasing decision. If your customers are looking for ratings about your business, make it easy for them to find out how great you are by leveraging local review sites. Claim your listings and encourage happy customers to rate their awesome experience with your business.

5. Get Social

Listing your business in Foursquare and allowing users to check-in is a great way to harness the power of local search and increase interaction with your band using special updates, incentives and discounts.

People usually use your site on a mobile device to search for reviews, find directions to your location and look for contact information. Make it easy for them to reach you by making your site mobile-friendly

Optimizing your Facebook Page for local search is also a must, as well as claiming your Google+ Local page.

Summing Up

The local lead generation not only helps your business to reach a wider customer base, but to also target an audience with a ready demand for your products or services.

Making sure that you are everywhere your potential clients might search for is critical to any local marketing strategy. Don’t wait! Optimize your local listings today!

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