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    Everything you need to know & valuable resources to get started with a new business
    5 Summer Marketing Tips For Your Best Season Ever
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    5 Summer Marketing Tips For Your Best Season Ever

    Are you on track to make this the best summer season ever for your business? Whether this is your peak season or your annual sales doldrums, the... More »

    How Storytelling Can Improve Your Content Marketing Strategy [According to the Fresh Prince]
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    How Storytelling Can Improve Your Content Marketing Strategy [According to the Fresh Prince]

    “West Philadelphia, born and raised.” The majority of people can recite the next line without thinking twice about it. That line comes the Fresh... More »

    Should PR Take The Lead In Monitoring And Managing Online Customer Reviews?
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    Should PR Take The Lead In Monitoring And Managing Online Customer Reviews?

    Online customer reviews can make or break a business – even a relatively large business. Consumers trust online customer reviews more than any other... More »

    Pinterest Promoted Pins – Should You Pay for Engagement?
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    Pinterest Promoted Pins – Should You Pay for Engagement?

    Promoted pins have a new option – engagement pins. Should you try them or should you keep paying for clicks? Like many small business owners who... More »

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    Why Digital PR is Essential for Content Outreach

    The integration of digital media into everyday life has reshaped how society functions, evolving how consumers get their news, how they shop and how... More »

    The Best Time to Tweet… Is When Your Audience is Online [Infographic]
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    The Best Time to Tweet… Is When Your Audience is Online [Infographic]

    Think the best time to tweet is Mondays at 9 a.m.? Think again. Despite all of the analysis of the best time to tweet, there is no one-size-fits-all... More »

    Twitter’s New Analytics: What You Need to Know
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    Twitter’s New Analytics: What You Need to Know

    Twitter Analytics is now offering users more tools than ever before to manage, organize and analyze their tweets and followers. Their latest feature... More »

    How Much Should Your Content Marketing Really Cost?
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    How Much Should Your Content Marketing Really Cost?

    Businesses interested in leveraging the many benefits of content marketing seem to have an ever-growing list of solutions and content strategies to... More »

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    Where Lies the Future of Marketing? Survey Says!

    In our collective world of marketing, digital is the other shoe that’s dropped but hasn’t yet found the floor. Econsultancy’s insightful 2015 survey... More »

    “Marketing is Too Important to Be Left to Marketers.”
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    “Marketing is Too Important to Be Left to Marketers.”

    This saying always amuses me. Partly because it’s true, partly because it’s funny, but also because it’s often misunderstood. It’s funny because it... More »

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