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  • Grow a Business

    Everything you need to know & valuable resources to get started with a new business
    3 Ways to Increase Customer Retention, Boost Profits
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    3 Ways to Increase Customer Retention, Boost Profits

    We all know that 20% of our existing customers generate 80% of profits. However, the customer retention efforts of many companies still leave a lot... More »

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    Invest in Local Marketing Services to Dominate the Local Competition

    If your company relies on local business to succeed, your main focus should be increasing your number of customers by keeping existing ones around... More »

    5 Small Checkout Improvements to Relieve Customer Anxiety and Reduce Cart Abandonment
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    5 Small Checkout Improvements to Relieve Customer Anxiety and Reduce Cart Abandonment

    Shopping cart abandonment remains a significant cause of heartburn for just about every online business — from the smallest storefront to the... More »

    Why Using Websites, Blogs and Email Newsletters is Always More Effective than Social Media Sites
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    Why Using Websites, Blogs and Email Newsletters is Always More Effective than Social Media Sites

    Where will your company focus its online marketing efforts this year? The common wisdom the past few years was to base your campaigns around social... More »

    You Are Your Best Asset: The Importance of a Personal Brand on Social Media
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    You Are Your Best Asset: The Importance of a Personal Brand on Social Media

    A 2014 CareerBuilder study showed that forty-three percent of recruiters are now researching candidates on social media, and that forty-five percent... More »

    Why Google+ Didn’t Work
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    Why Google+ Didn’t Work

    Earlier this week, Bradley Horowitz, one of Google+’s key architects and a Google VP, announced that he has been appointed as head of Google’s... More »

    How Social Media is Like Cooking
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    How Social Media is Like Cooking

    I love food, I love to cook, and I really enjoy managing social media accounts. Whenever I look at social media, I can’t help but think about food,... More »

    How to Increase Traffic with Highly Shareable Content
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    How to Increase Traffic with Highly Shareable Content

    The surefire way to drive traffic to your website is to publish highly shareable and engaging content. Not only does this help enhance your SEO... More »

    How Do B2B Marketers Segment Content?
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    How Do B2B Marketers Segment Content?

    Marketers…listen up. Content marketing is the single most important demand generation activity you should focus on in 2015. Hands down. The... More »

    The Emotional Factors That Drive the Buying Behavior of Affluent Customers
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    The Emotional Factors That Drive the Buying Behavior of Affluent Customers

    In his book No B.S. Marketing to the Affluent, business coach and consultant Dan S. Kennedy shows you how to re-position your business, practice, or... More »

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